We had the good fortune of connecting with Rachel Cross and we’ve shared our conversation below.
Hi Rachel, can you tell us about a book that has had a meaningful impact on you?
Braving the Wilderness by Bréne Brown. I love all of Bréne Brown’s work but this is my favorite. She dives deep into why and how some people are able to “belong to themselves” and stand up for what they believe, even in the face of uncertainty and opposition. I often look back to a journal where I wrote down my favorite passages from the book for inspiration and guidance.
What should our readers know about your business?
Nine years ago, I took a leap of faith to leave corporate America and start my own marketing consulting business. It’s been a wild, fun ride of up’s and down’s but I have never looked back. Last summer, while dreaming of how to grow my business, I realized that I wanted to help other people find the freedom, joy, and alignment I have through my entrepreneur’s journey. Now I help other creative professionals leave their full-time jobs to start freelance careers. Rather than simply starting with a business plan, I dive into mindset and vision, create a working budget, help my clients define their own brand, and coach them through all the backend essentials of starting a new business. From accounting best practices to whether to incorporate and everything in between, my program walks people step by step through how to confidently launch their own business. I believe that our careers can work for us!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
San Diego has sooooo much to offer from activities to dining. Assuming it’s one of our typical gorgeous weather days, I would start with a walk around Balboa Park. If there are any exhibits we’re interested in, we can check those out, or just enjoy the beautiful architecture. Then, I would take them to Mister A’s for a happy hour / sunset cocktail. The rooftop view is one of my favorite of the city and overlooks the bay and airport too. From there, we’d go to Cucina Urbana for dinner. Some other spots we would check out throughout the week: taking the ferry to Coronado, bike ride down Silver Strand, La Jolla Cove, hike up Cowl’s mountain and Torrey Pines, visit to Cabrillo National Monument, and a picnic at Carlsbad State Beach. We’d be up and down the coast! If we have time, we would do a day or overnight trip to Baja for some quick Rosarito tacos and poolside margs at Las Rocas. Other spots we’d hit up around town include Del Sur, Buona Forchetta, Little Italy Piazza, C-Level, Smoking Goat, Kindred, and Tajima for meals, multiple visits to my neighborhood coffee shop, Santos, and drinks at Polite Provisions, Fernside, and Seven Grand. I also love cooking at home, so there would be some home cooked options in the middle!
Who else deserves some credit and recognition?
I am really thankful for the business coaching community I’m a part of – it’s called David Bayer’s Legendary. I’ve actually known David since we were 10 and joined his band of mission-driven entrepreneurs last year. He and his team have been supporting the group with mindset, business, and life skills that have helped me both personally and professionally.
Evan Yamada Photography