We had the good fortune of connecting with Preston Roeschlein and we’ve shared our conversation below.

Hi Preston, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
People over profits. 1000%. I’ve fortunately never had to learn this lesson the hard way, but I’ve seen plenty of people in the production industry finding themselves losing clients or colleagues because they tried to squeeze every last penny out of the people they work for, or the people who work for them. My thought has always been to take care of the people who take care of me. No piece of work is created alone. From the production assistants, to directors, to the client, every role is important, and above all, they are people filling those roles, not line items on a budget. Taking care of the people in my life who take care of me has allowed me to build a collective of crew members and clients who are incredibly hardworking, talented, inspiring, and I can always count on to deliver their best to the project.

Alright, so let’s move onto what keeps you busy professionally?
I received my undergrad in Anthropology at SDSU because I’m fascinated by our story as humans, or different cultures, our pasts, and our potential futures. I then went on to get my MS in Information systems as a means to use technology to bring people together and share our stories. After a short stint at a tech firm, I realized that sitting behind a desk all day wasn’t really going to help me bring my interests in humanities and technology together in a way that was effective for me. It was at that point I got involved with some friends who were into video production at the time and fell in love with it. I had finally found a means of bringing people together through story via a camera lens. Perhaps the biggest challenge was jumping into an industry I really had no prior experience in outside of nerdy home movies as a teenager. It took a lot of work and time, but by learning something new everyday (something I still push myself to do), I learned the ropes and improved. I was also incredibly fortunate to have support from incredible mentors at agencies in San Diego that really helped me grow.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The San Diego Zoo is probably one of my favorite places on the planet. During my undergrad program, I used to go there to study next to the gorillas. I wear a smile ear to ear every time I step through the entrance. And while we’re in the area, we might as well hit up the rest of Balboa Park and have a drink on the grass at Panama 66. Beyond that? A surf in Pacific Beach, drinks and dinner in downtown La Mesa. Definitely a trip to get some incredible vegan food at Grains in University Heights at some point. A hike up Cowles Mountain for sure. Oh, and I’d have him or her pick 5 numbers between 1 and 150 to figure out which 5 of San Diego’s 150 breweries we’d visit.

Who else deserves some credit and recognition?
Person: Shannon Brown of Brown Marketing Strategies. Organization: LINK program of AIGA Book: Kurt Vonnegut – The Sirens of Titan

Instagram: https://www.instagram.com/37centigrade/

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