We had the good fortune of connecting with Portia Schwefel and we’ve shared our conversation below.
Hi Portia, is there something you can share with us that those outside of the industry might not be aware of?
I think the biggest misconception about Realtors and the Real Estate Industry is that we don’t do much. That’s not to say that people assume we are lazy, just that there is not a lot of detail known to the general public on exactly what we do and provide for them. With each Real Estate Transaction there is so much going on behind the scenes, from curating local market reports, to implementing marketing plans, to project management for pre-market repairs, to ensuring all legal documents are presented, signed and filed properly, and so much more! It really is a huge responsibility and we deeply care about our Clients and outcomes of each transaction.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Our Group specializes in San Diego/ National Real Estate on both a residential and multi-family level and we are definitely known for that! If I had to unpack that I would say that we are most known for our hyper-local market knowledge and communication within the industry. It has always been extremely important for me to work for a company that embodies my morals and passions. Working alongside the Owner/Broker and Team, Client care and doing the right thing have always been at the center of what we do, and it shows in our success – that is what I am most proud of within our business. Diving into what sets us apart from others, I have to circle back to the knowledge and experience our Team brings to the table as well as our extreme dedication to our Clients. We really do go above and beyond for every single person, and that is one of the key things that sets us apart in the industry. The road definitely was not easy! (Is it ever?) For me personally, I have had a very diverse professional background and it took a lot of lessons on boundaries, different industry practices, and self-reflection on what I really loved doing, what gave me the most joy, and what I was not willing to do long-term. Once I got real with myself and gave myself permission to say no or to pursue something that I really loved, that might not have made the most sense at the time, things got a lot easier and fell into place. That is one of the greater lessons that I’ve learned: it is so important to be in-tune with yourself and give yourself permission to say no or to say yes when it comes to your career and what you want to do! Additionally, do not be afraid to ask for help or seek mentors in the industry that you are in/working to get into. When it comes to myself and what I want the world to know about my story – I just want to share that if you put in the work and are genuine about your relationships both professionally and personally you will achieve what you want in life and what you want out of your career. Do not put limitations on yourself and be open to different possibilities.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I absolutely love the North County Coastal area of San Diego, so I would start there. Definitely take a night or two out on the 101 Strip in Encinitas and grab a few cocktails at the Roxy and Death by Tequila, you really can’t go wrong with any of the restaurants on that strip. I would also make sure to spend a day in Solana Beach walking through the Design District on Cedros Avenue – there are so many quaint art galleries and shops, as well as street art and great coffee shops. I love Lofty Coffee, Cedros Soles, and Solo! Of course, finishing up with watching a sunset at one of the beaches nearby. Fletcher Cove is a great spot right there in Solana – outside of the beautiful beach, it also features a beautiful open, green, community park, perfect for sitting down for a picnic or catching the sunset! Of course I would always recommend playing tourist and heading down to the La Jolla Cove to watch the sea lions and seals! I never get enough of them and I have been here for years now.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to give recognition and credit to the people in my life. Throughout the years I have met so many wonderful, amazing people that have really helped shape and build my career and path to what it is today. I am not exaggerating when I say that I could not have done it without them! They know who they are. 😊 I do have a powerful group of best friends in my life as well that never cease to remind me of my accomplishments, provide support (always), laugh with me, cheer me on and have always seemed to know exactly what to say throughout the years. I am forever grateful for them.
Facebook: Portia Schwefel
Other: Zillow – https://www.zillow.com/profile/Emerson%20Group
Lance Emerson, Briana Lee