We had the good fortune of connecting with PK Walters and we’ve shared our conversation below.
Hi PK, we’d love to hear more about how you thought about starting your own business?
There really wasn’t a thought process that would result in PK BIJOUX as a business. It truly happened organically. I originally started making jewelry for myself because I was disappointed in the offerings from the top couture designers and felt I could make some unique and fabulous. My friends then wanted me to rebuild their couture jewelry and from there recognition came from social media, stores etc. And before I knew it, a business was formed.
Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets me apart from other jewelry and accessory brands is that my line is considered sustainable and “green”. I take vintage or legacy pieces and dismantle them. That dismantled product then becomes the source of what I create my pieces from. In that way I am creating sustainable pieces by using old and deserted product to creat new. I also have a very creative imagination. I create works that are a bit over the top. Something that holds the eye and compels you to hold that vision. I have always been inspired by Schiaparelli and Christian Lacroix. As I mentioned, my success to date has been fairly organic. A few years ago I signed with a PR agency in London, POP PR, and we were on a really good success streak when Covid hit. I stayed with them until 2021 because I wanted to support them and the stylist that were all struggling. My suggestion to others at this point in time would be to start with a degree in marketing! I am an artist and designer and I make every piece, I need other professionals for the marketing but wish I knew more about that side of the business. It has not been easy and I am a private person. Being private and remote can work against me. I would suggest that you develop your social circle and get out there. Self promotion has always been a challenge for me although I am very proud of my work. It’s better and more comfortable for me to be praised by others. I am very close to other designers that are mega promoters of there work and I envy that ability. My brand has some unique qualities. Every piece is one of a kind. I never do the same thing twice and in fact cannot replicate any of my work due to the way I access product. It’s extremely unique and I feel like each piece, whether a cap or necklace or earrings, will be something that the buyer will feel special in. My clients always tell me that my pieces get more compliments than anything else the have worn. That pleases me. It means, to me, that they are happy wearing it. Going way back, my grandmother and grandfather were predominantly Cherokee. My mother was born on a reservation and that history and art definitely touches me and my work.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m a huge fan of Museums and Galleries, and we have Balboa Park and wonderful presentations there. Art museums and showings would be the predominant activity, if open. And of course all girls have to shop;) Because I don’t live in the city, I resonate more toward La Jolla and North County. There are so many wonderful places to eat in our area, you almost can’t go wrong. Bobs at the Omni is a favorite for guests and there are some fabulous burger spots that offer veggi options. I always love the beautiful hotels like the Valencia and the Park Hyatt. It’s a difficult question to answer after a year of lock down. I’m just hoping that we get the opportunity to enjoy guests and our lovely area again soon. .
Who else deserves some credit and recognition?
Obviously, my dearest friends were and are still very supportive but a dear friend and customer was Debbie Ermoin, a collector of unique couture clothing and accessories. She was convinced that I would be famous for my work and bought accordingly. I have come a long way since then. Not quite famous but have been fortunate to win Best Jewelry in an International Fashion Film, that deserves a shout out and stores like Misaki Matsuka that have carried my work for years plus the current alignment with the luxury brand Virgil James.
Facebook: PK BIJOUX
Other: Virgiljames.com / see jewelry. PK BIJOUX
Styling Vesa Perakyla Flanell Magazine Schon Magazine PK BIJOUX workshop