We had the good fortune of connecting with Philip Ferrari and we’ve shared our conversation below.
Hi Philip, we’d love to hear more about how you thought about starting your own business?
I love what I do, but I wanted to control my own career destiny and have the ability to make key business and technical decisions for myself. The hardest part of starting the business was finding the initial working capital and obtaining my first clients. Once I got started I knew it was the right decision for me and my style of work. I find I can be very flexible and responsive to my clients, while allowing for creativity and spontaneity.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I love using the latest technologies and techniques in my video work. But technology only goes so far. What really matters is story. I love finding out what makes people tick, getting the behind the scenes information and taking a deep dive into the “Why” so I can best tell a my client’s story with understanding and insight. Creating a meaningful video story in this way helps client to effectively communicate to their clients and helps set them apart from their competition.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am really fortunate to live in Southern California. We San Diegans don’t have to go far to find great beaches, mountains, deserts, restaurants, and night life. And just a little further up the coast in Orange County, LA and Santa Barbara brings us new opportunities for places to see and interesting people to share time with. While the landscape is changing with fewer events with Covid, the weather is amenable to bike rides, hikes, golf, and swimming in the ocean. I would share these outdoor activities with my friend, and find safe, socially distanced venues to enjoy some of the great cuisine we love to share.
Who else deserves some credit and recognition?
I want to give a shout out to Lee Peterson, master photographer and friend. Lee has mentored many people over his long career, and I was able to share a studio with him and many of my colleagues for many years. Lee was always available for advice and encouragement as I was growing my career. I wish Lee all the best in his retirement.
©2020 Philip Ferrari