We had the good fortune of connecting with Nathan Concepcion and we’ve shared our conversation below.
Hi Nathan, can you walk us through the thought-process of starting your business?
For along time I thought that the only way to be successful was to finish school and find a good-paying technical job. I recently left a more corporate 9-5 setting as a Junior Video Editor, and in the process, I realized that the only way I could keep doing this photography thing was if I did it my way. I hated sitting at my desk, editing the same kind of video everyday and just thinking to myself that there are stories that I could be telling right now and I’m sitting here, editing sunglass reviews for a company that says they want to tell stories, but refuse to develop a process for doing so. In the meanwhile I was hustling everyday after work either editing or shooting for different clients so that my mundane job wouldn’t kill all my creativity. All that to say, I started my own business so that I could do what I love my way, and on my time, and for the people who want and need me to help tell their stories.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Looking back on where I’ve been so far in my journey, I think it just takes time. There are things that I’ve learned and am still learning through just doing this longer and longer and going through the process of it all. It hasn’t been easy for me. I’m as prone as anyone to comparison and doubting if I’m good enough to be hired for certain projects, but I also still get excited when I drop my photos into Lightroom and see that I’m actually pretty good at what I do. I’ve also come to accept that a lot of the “unique” ideas I see are copies or a newer version of something old so I’ve given up on trying to make something unique or cool and have just learned to create or edit in a way that makes me happy. And most of the time, the stuff I create for myself is what people hire me for. They’re hiring me for the way that I see things and how they want me to interpret their brand or event or experience through my experience.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I can’t talk enough about food. Honestly, one of the reasons I do food photography is because I get to eat the food after I shoot it. I love the Convoy area. If I could live in that area, I would, but I know my health would deteriorate quickly. Some of my favorite spots to eat are The Fire Spot, Taegukgi KBBQ House, Menya Ultra, Grandma Tofu and KBBQ, and Yakitori Taisho as far as the savory stuff goes. For boba or dessert, I would hit up The Korean Rose for boba or Bing Haus for ice cream or an evening mocha (they’re mocha is one of my favorites in SD). For a good hangout and a variety of spots to try on a chill day, I would head to Moniker General, grab some coffee and do a little shopping then stop by Liberty Public Market to grab some Filipino rice bowls from White Rice or ramen from Weapon Ramen. And we can’t forget tacos, definitely grabbing some Tacos El Gordo at some point that week.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m extremely grateful to my parents for supporting a path that was definitely different than what they thought they had laid out for me, and I definitely wouldn’t be who or where I am today without the support of my amazing wife who has been through thick and thin with me throughout my journey of starting my own business. And I’m just blessed by God to be in the place that I am today.