We had the good fortune of connecting with Najwa & Rodney Fox and we’ve shared our conversation below.

Hi Najwa & Rodney, is there something you can share with us that those outside of the industry might not be aware of?
For those unfamiliar with the practice of burning incense, they may be surprised to learn that incense is used in many spaces around the world for meditation and spiritual ceremonies. Using high quality incense ingredients can dramatically improve your experience and is believed to help clear stagnant energy by promoting calm, grounding spaces. As a bonus, incense also works as a subtle insect deterrent!

What should our readers know about your business?
In a quest to find incense that offered the beautiful, thoughtful aromas that our favorite handcrafted candles delivered, the idea for Bloomwell was born. Based in San Diego, California, we launched our small batch fragrance brand in 2021. Each signature aroma is designed in house to ensure exceptional ingredients and craftsmanship. Along with incense, we also design perfume and aroma oils. We love participating in local markets and events which allow us to connect with customers and receive instant feedback on products. We recently opened a small showroom (which is conveniently connected to our workshop) where customers can visit and smell our products in person. A big focus for us this year has been outreach to independent boutiques. It can be a very vulnerable feeling to share your designs for others to judge, but oh so rewarding when they share your excitement! We are thrilled to see Bloomwell incense growing in shops and resorts across the country as well as Mexico and the Caribbean. Be on the lookout for us at your favorite local shop!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Coronado is an all-time favorite! Driving across the bridge offers a great view of the city skyline and bay. From there, rent a few beach cruisers for a relaxing ride around the island, exploring outside the main strip, along the quiet tree-lined streets. Definitely a stop at Hotel Del for lunch, live music and views. Then off to a little boutique shopping and sight-seeing.

Who else deserves some credit and recognition?
Our friends and family have been an incredible support system from the start! Their encouragement, knowledge and advice have been invaluable. We are also grateful to the small business community we’ve met while participating in local markets. Each day there is something new to learn and it’s great to have a network that is so relatable. And most importantly, we are thankful to our customers who have embraced our small batch fragrance brand! It is so rewarding when a person discovers an aroma they connect with, that can also bring a little joy to their day!

Website: https://hellobloomwell.com

Instagram: @hellobloomwell

Image Credits
First image (Najwa & Rodney) by Sydney Barrett @fourlanephoto