We had the good fortune of connecting with Morgan Spenla and we’ve shared our conversation below.

Hi Morgan, what was your thought process behind starting your own business?
As an avid maker I recognized a gap in the arts & crafts industry some 5 or 6 years ago and sought out a path to change it. 90% of craft industry sales happen in physical stores – but the next generation of makers today are seeking out convenience, experienced-based learning, and curation to help simplify their busy lives. We developed a simple workshop framework that includes digital content + shipped kits of tools & materials to build beautiful projects from the ground up. Pushing this antiquated (but much loved) industry into a modern era of making is our goal all around.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started my company five years ago by cashing out a chunk of my 401k, a $10,000 loan, and the motivation from those that loved me most to ‘just start’. Each year we’ve had the opportunity to grow our customer base, our team and our production facility so that our reach expands now to makers all over the world. I’m so proud of our team, we wouldn’t be where we are today without the hard work and diligence of the kind, compassionate, flexible, amazing group of people that make us tick.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh I love San Diego! And sharing it with others is my favorite thing to do. Brunch in the morning in my neighborhood of Kensington, a day trip to Balboa Park to walk the Organ Pavilion, Spanish Village and grab a craft beer at Panama 66 (we’ll arrive just as the live band sets up to play), an evening Shakespeare in the Park at The Old Globe. The next day, a bike ride along Mission Bay and a picnic on the sand. To end the weekend – an evening stroll along the Embarcadero at sunset to catch the last of the kite flyers, the passing sailboats and the street artists.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’m grateful for the groups of folks that have identified our little start-up as a meaningful difference maker and have given us the tools to grow. That includes accelerators like Techstars and Project Entrepreneur, individual advisors that spark creative thinking, and family that supports the dream.

Website: crafter.com
Instagram: instagram.com/thecraftersbox
Linkedin: https://www.linkedin.com/in/morganspenla/
Twitter: https://twitter.com/thecraftersbox
Facebook: https://www.facebook.com/thecraftersbox

Image Credits
Jackie Wonders, Hale Production Studios, Lane Creative, Kristen Honeycutt

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.