We had the good fortune of connecting with Millan Andreoli Kononitz and we’ve shared our conversation below.

Hi Millan, we’d love to hear about how you approach risk and risk-taking
In the past, I have been hesitant when it comes to risk because I associated it with a high likelihood of failure. But, in the last few years, I have shifted my idea of what risk means to me. I now consider taking a risk an automatic win because when you put yourself out there and give it your all no matter the outcome, what you are doing is admirable. I now believe failure is more of a mindset than a concrete idea. Choosing to view everything as a learning experience is ultimately more beneficial in my book.

When I started Fuze, I had no idea if people would be interested in what I was doing. It was the biggest risk I had ever taken. I believed I had a great idea but even with market research, you’re still betting a lot on unknown odds.

A few days before launching the business I began going back and forth and started finding reasons to doubt myself. If I went through with it, I would be risking a lot, both financially along with my time and energy. What finally pushed me to take the leap was the thought of never knowing what could have happened if I didn’t try. I felt that if I didn’t take this risk and trust myself that I would be missing out on a chance to change the trajectory of my life. And ultimately those chances are always worth taking.

I don’t want to live my life with regrets, dwelling on the what-ifs and what could have been. I am so happy I chose to trust myself at that moment because the rewards of my business have greatly outweighed the risk.

I am now my own boss, with a team working beside me to bring something to San Diego that has never been here before. I encourage everyone to try new things, take risks, and trust in themselves because you never know what can happen.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Fuze brought permanent jewelry to San Diego, which is so cool within itself. We offer a unique and personalized service and dedicate our craft to fitting seamlessly into our client’s lifestyles. We have taken intentional steps to individualize and brand ourselves in a way that sets us apart from everyone else in the permanent jewelry game. When we get feedback that people love our branding it is an amazing feeling.

With that being said, it wasn’t easy getting here because what we are doing is so new to the area. Being in business for just under a year, we are constantly trying something new which can be intimidating, but every obstacle we overcome makes things even more exciting. We have learned that being new to something gives us an advantage and the more transparent we are about our process the more we feel loyalty within our clientele which has been a wonderful surprise.

Every time someone gets fuzed we feel a special connection to them. They are placing trust and excitement behind our product and that means the world to us. We bet our business on growing a following and to see it come around so organically has been so validating. We have a lot of clients come in with their significant others, best friends, and loved ones. Being a part of the moment where they quite literally show their commitment to one another (or themselves) is so meaningful.

We believe that one size rarely fits all and jewelry is no exception to that. We create jewelry that is not only perfectly fit to you, but also something that will seamlessly fit in with your lifestyle. We plan to expand our offerings and bring even more personalized jewelry experiences to San Diego.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One thing I love about moving to San Diego is that all of my friends and family want to come and visit. Most of them live on the East Coast so they love to visit not only for the company but the beautiful weather and awesome eats. It’s so fun taking everyone to my favorite places all over the county and trying new restaurants together.

To start the day, you have to go to Moniker. Grab a coffee or a tea and browse their beautifully curated shop. Next, stop over at Pigment- if you leave there without 5 new plants you have more willpower than I do!

Of course you have to head across the street and check out Sea Hive Station. They are a HUGE marketplace filled with shops by local vendors, artists, and collectors. There is so much to look at inside and don’t forget to pop in to our new jewelry studio to say hi!

San Diego has so much to offer for foodies. Some of my favorite places around the county are The Plot, Cafe Topes, Taco Stand, La Puerta, and the list goes on! Save some room for something sweet (there’s always room) and swing by Salt and Straw.

I highly recommend ending the day by watching the sun go down at Sunset Cliffs or taking a relaxing walk on the beach. I am always discovering cool new places around San Diego thanks to TikTok and Instagram.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate my shoutout to my husband Cameron. From day one he has been beyond supportive of me and my ideas. He’s always there to encourage me even if I’m feeling doubtful. Cameron is my number one fan, and my business (and my life) wouldn’t be what it is today without him. I am so grateful for his unconditional support along with the help of my amazing team. Being surrounded by people who believe in you and want to see you succeed is so special and their encouragement keeps me going!

Website: www.fuze-jewelry.com

Instagram: @fuzejewelry @millanonitz

Other: TikTok: @fuzejewelry

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.