We had the good fortune of connecting with Midori Verity and we’ve shared our conversation below.
Hi Midori, we’d love to hear about how you approach risk and risk-taking
I’ve been an entrepreneur for 25+ years. I don’t believe I’d have the success I’ve experienced without a high level of risk tolerance. However, the risks I take are well thought through and calculated.
Here’s a recent example. The mission statement for my newest venture, Fuel to Fire Accountability Group, is to create the most effective and successful goal-centric company for business leaders, in the western world, by 12/31/2022. For us to achieve this, we need to take massive leaps.
We hired a well-researched marketing firm to run our PPC campaign. We also agreed to spend a significant amount on the ad spend. It’s far more than our current revenue.
Those who are experienced in PPC campaigns understand it can take months for the ads to convert. Due to owning several businesses and having years of experience using Google Adwords, I’m not walking into this blind. It’s a calculated risk that makes sense for us to reach our big objective.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Myself and my business partner, Erin Joy, have decades of experience as entrepreneurs and business coaches. We’ve each had to pivot our businesses many times over the decades to stay competitive or adapt to industry changes.
When COVID hit, we noticed an alarming trend for entrepreneurs.
Many colleagues were frozen from anxiety and overwhelmed by fear. Other business owners saw their businesses dry up virtually overnight and didn’t know what to do or where to turn.
These entrepreneurs’ stability disappeared as they struggled to keep their businesses afloat and care for their families.
Coming from a business coaching background, Erin and I naturally wanted to help. We share a belief that independent businesses are the backbone of communities.
So, we joined together to launch Fuel to Fire Accountability Group.
Fuel to Fire is a community that supports driven leaders by offering the Entrepreneur’s Triangle to Success: accountability, a proven goal-setting system, and coaching.
Our vision is to create a global organization that empowers entrepreneurs to achieve and amplify goals, resulting in a massive positive impact for their communities.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would definitely spend a day at the beach. We’d ride our beach cruisers along the beach trail from Newport Beach to Santa Monica. We’d stop at Sandy’s Beach Shack for a light lunch and to watch some beach volleyball.
We’d definitely sip on a cocktail at Chateau Marmont to soak in the nostalgia of old Hollywood. We might catch a bite at LOVE, and then hit the Laugh Factory for some stand-up comedy.
Since all my friends are hiking enthusiasts, we’d hit Escondido Falls, at some point too.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Early in my entrepreneurial journey I went through the E-myth Mastery Program, by Michael E. Gerber. This program taught me the importance of working on my business, not in my business. Implement strong systems and running a company will be far easier.