We had the good fortune of connecting with Michael Smith and we’ve shared our conversation below.

Hi Michael, we’d love to hear more about how you thought about starting your own business?
As a super fan of paddling, I found that all the great boards in the market are so expensive for many people to afford. To solve this problem, I decided to set up my own iSUP brand and manufacture the boards designed by ourselves which cost less money but have the same wonderful quality with those famous brands like BOTE, NAISH and BODY GLOVE. Rooted deep in the paddle board US water sports culture, in 2021, our Highpi start to our “on water” story, creating the best inflatable stand up paddle board – regardless of experience or ability.
We share the same experiences that you do on rivers, lakes and sea and these experiences push us to make the best gear possible for our worldwide family of paddle boarders.
We’re a company of users. One of the few truly authentic, independent US water sports brands. It’s who we are. We’re the greatest dreamers about what could be, and the harshest of critics about what exists. Our limitless energy and design-led approach has led to many industry accolades. We find the very best components, the most technologically advanced materials and produce our own in-house designed market leading inflatable stand up paddle board, ensuring our passion for exacting standards and eye for classic design is put into every board.

What should our readers know about your business?
Of course, things are not that easy. It is full of challenges all the time. At the beginning, no one knows about HIGHPI, but we never give up every slim chance of promoting our boards. There is no shortcut at all, and we take one step at a time. By the end of 2021, we grew from zero to the most sold SUPs brand on Amazon. Based on our own experience, if you want to stay active on the market, you should keep innovative. But we don’t just think about innovations, but most importantly converting innovative ideas into new products on a timely basis. Also, we are always dedicated to improving the quality of our boards as well as our customer service.
The slogan for our brand is “Have a highpi day” which is under the meaning of “Have a happy day”. Highpi was founded with a mission — to offer affordable watersport products around the world.
Give HIGHPI a try, and you will never regret to make paddle boarding a new dimension of your recreational life.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Nothing gets better than a beach in summer! I will definitely take her to the beach along with our paddle boards and surf boards. Beach volleyball also rocks. It’s a good idea to have a road trip and a picnic as well. We always have a good time at King’s Landing.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Actually, I’d like to shoutout to my family, who is always be there for me, believing in me and supporting me. I also read a book called purpose driven life by Rick Warren which helps me find myself and my purpose here to start my own business.

Website: https://www.amazon.com/dp/B08R389LLS

Instagram: HIGHPISUP


Image Credits
All the pictures we used have been approved by the people showed in the pictures. They are models and customers.

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