We had the good fortune of connecting with Marco San Antonio and we’ve shared our conversation below.
Hi Marco, is there something that you feel is most responsible for your success?
One Day Signs has been successful in our industry for over 30 years by working hard to get the customer the most effective signage possible for their dollar. It doesn’t sound sexy, although we do definitely make some really sexy signs. I truly believe the mark of a great sign shop isn’t just making everything the customer wants, but educating them on why a design won’t work, and how we can expand on their idea to make a more impactful and better designed sign to achieve its maximum reach.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
One Day Signs Encinitas strives to exceed customers expectations from the time they walk in the door, to the time they pick up their signs. We often field questions like, “Can you really make a sign in one day?”. Although some sign orders are quite large, we definitely work to complete most of our signs in One Day. That includes design and production for a sign pick up by the next day, which is a blessing for our customers. We have been in business in our location in Downtown Encinitas since 1989. Back then, I was practicing hand painting signs as well as using vinyl cutters, which at the time, was the state of the art technology. Fast forward, hand painting signs has become a lost art, and digital graphics and graphic design has become de rigueur. The switch from cut vinyl graphics to full color printing seems easy, but learning to integrate more graphic design and images was definitely something new that had to be fully embraced or we would be left behind and lost like hand painted signs. What I learned from that first transition, was how quickly technology changes the landscape of business. Now I am always reading and studying what is coming next in our industry, and how we can obtain and offer those new products to our customers.
I always thought our brand was turning signs around in One Day, I can honestly say that our brand is less about the name, although it definitely gets people in the door, but I truly think our brand is the customer experience. These days anything can be found for less money on the internet, but the least expensive is not always the best solution. I think the customer experience calling or walking into the shop, sharing what their needs are, then producing a sign that exceeds their expectations on all levels is what makes our brand unique.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When family and friends come into town, we would definitely take a drive down the coast from Carlsbad to La Jolla. Stop in and check out some of the awesome shopping and restaurants we have to offer, Valentina or Corner Pizza, Ironsmith Coffee, and Brockton Villa. Maybe throw in a few quick hikes at Torrey Pines and Potato Chip Rock, or watch the gliders over wine at the glider port. If they are feeling adventurous, I would say lets grab some bikes and cruise the boardwalk from Pacific Beach down to the roller coaster, hop on some paddle boards and cruise Mission Bay for a bit, before heading back to PB for some drinks and dinner. Lastly, we would definitely head down to Liberty Station and Little Italy to round off the full experience of what San Diego has to offer.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our sign shop has been successful due to all those that came before me. I have worked at our sign shop since I was 13 years old, but my Dad, Omar, started the company under the mentorship of my Uncle Nestor in Hawaii. My Mom’s side of the family emigrated to Hawaii from the Philippines, but it was in the Philippines that my Grandpa Poly taught all his sons the family business of Sign Painting. When they emigrated, the sons all started their own sign shops on Oahu. At one time, we had eleven sign shops in our family. My uncles have since taught their kids, and some have continued the family legacy in Hawaii. One Day Signs Encinitas is the only one on the mainland. My Dad directly influenced me with his never give up work ethic, and his discipline used through his 20 years in the US Navy as a drill instructor and Chief. His constant encouragement is what has given me the drive to continue building on our strong foundation and keep growing our business into the community.
As you read my responses, I have responded with “we” in most of the answers, because although my Dad has fully retired over a year ago from the shop, he is still very much a part of the fabric of what is at the heart of One Day Signs Encinitas. Without his risk of trying something completely outside of his element after retiring from the Navy, and pushing through all the ups and downs of owning a small business, I would not be able to have been as successful as I am today, both in my personal life, as well as my work life.
Instagram: @onedaysignsencinitas Personal IG: @onlyonemarco
Nino Camillo, Noelle San Antonio