We had the good fortune of connecting with Liz Connolly and we’ve shared our conversation below.

Hi Liz, how did you come up with the idea for your business?
The funny thing is that I didn’t! My business sort of started itself. In my previous career as a food broker, I often spent time speaking with restaurant owners and chefs not only about food products and recipes but also about their marketing. I would pass on ideas for social media posts and campaigns analyze what they were currently doing and offer suggestions on how to make it better. I did this because I was passionate about marketing and about helping their businesses. Long story short, one of my broker accounts became my first client after one day asking me to just run his social media for him. I took on his Instagram, Facebook, and Yelp accounts. About a year later he was awarded “Best Restaurant to Eat at in America 2020” which was a huge accomplishment for us both! It was such an exciting time later to be muted by the pandemic. But then, the pandemic is really what launched my business as that was a time when all business owners finally KNEW that they needed to be on social media.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My bread and butter falls into the category of Social Media Curation, Strategy & Management. The thing I love most about this is not just the work itself but becoming an extension of a businesses marketing team. I am not just doing a project and delivering it and moving onto the next. I am in the trenches with them everyday taking care of their customer service, branding, daily posts, interactions and strategies. I absolutley love learning about businesses and brands then adapting my services to best represent them the way that their audience can best relate. I also get to be involved in fun things like new restaurant launches, production days for national tv shows and my work, through my clients, gets featured in local and national publications. It is very exciting. It’s all win-win- win in my book.

I got to where I am today by persistance, hard work and of course, lots of networking. I am constantly educating myself and growing as a designer/strategist/ and business owner. It has not been easy per say, lots of growing pains but I don’t think I’ve had it nearly as hard as others. For example, all my clients have come to me through word of mouth/previous industry relationships. I have never actually gone after an account that had no idea that I existed. I am very fortunate for that but also very ready to start doing that as I continue to build a team!

Lessons I learned along the way: 1) always have a contract with set expectations no matter how small the job. 2) don’t ever work with someone (both client or employee) out of desperation (if it’s not a good fit, it’s not a good fit). 3) set clear boundaries and don’t do things for clients or anyone really because you feel like you “owe” it to them.

I want the world to know that we all have something to offer! If you have a talent of any kind, put yourself out there. Start somewhere. If you continue doing it you will grow and get better and find a way. You never know how your specific talent can be of interest and service to others!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There’s definitely something for everyone in San Diego! A few things that would be on the itinerary include:

Ocean Beach Pier , Wednesday Night Market and Dog Beach
Coconut Margs at Coasterra with their world class view
Cocktails and apps at Ska Bar in Normal Heights
Brunch at El Avocado in La Jolla. Their 100% Plant Based menu and ocean views blows my mind!
Finding a concert to attend at the Music Box or Petco Park! Just saw Polo and Pan at Petco and it was EPIC.
Walking brewery tour in North Park
Comedy Heights- a Free comedy show in University Heights every Saturday night
Ramen from Nozaru in Normal Heights
Sushi from Soichi in University Heights
Gelato from An’s Dry Cleaning in North Park
Communal Coffee in South Park then walk around SP
Morning Glory- Japanese souffle pancakes and breakfast fried rice
Getting a reading done by an incredible local clairvoyant energy healer (seriously mindblowing)
Getting massages by my fav local guy, Jarvis.
Food and drinks at Kairoa’s rooftop in University Heights
Fried Chicken from Cross Street Chicken and Beer (their new location in Del Mar)
Taking the coaster to get beers at Pure Project Carlsbad taproom

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to send a shoutout to my mom for always jumping in to offer support in any way possible while I was building my agency and to this day. I love bouncing ideas off her as she is also a creative with a wealth of information and perspective. Also to my industry peers! There are many people doing what I do that are open to sharing ideas and even clients sometimes. The people I work with very much foster a culture of collaboration over competition and I owe so much of my success to this incredible community. Last but not least, my boyfriend who has stuck with me through all the highs and lows. Always offering support and great advice to me through all the challenging times and great times alike. I am extremely lucky to have him by my side!

Website: https://www.lccreativesandiego.com/

Instagram: @lc_creative_studio

Facebook: https://www.facebook.com/lccreativesd/

Image Credits
Scott Saw

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.