We had the good fortune of connecting with Lindsay Kreighbaum and we’ve shared our conversation below.
Hi Lindsay, what habits do you feel helped you succeed?
Staying true to myself and my passions have really helped me succeed. I only create & share work that I want to continue to make and that will attract my ideal clients. Before knowing how beneficial having a target market was, I was taking any job that came through my inbox. While this was great to get my name out in the world – it definitely didn’t help me hone my skills on the things I wanted to shoot. As hard as it was to say no to many jobs, the more I stuck to taking on the work that I was passionate about, the more I was able to connect with other like-minded people and find those brands and businesses that trusted me to represent them. Also, in a business standpoint, outsourcing the things I didn’t want to do has helped me succeed. It has freed up time for me to focus more on the things that I like to do, rather than spread myself so thin trying to do everything myself. I also feel that my prompt communication has gotten me ahead in many aspects of my business. My clients really appreciate that I respond to their questions or concerned in a timely manner, and they know that they can trust me!
Alright, so let’s move onto what keeps you busy professionally?
I am a food and product photographer with a specialization in vegan and sustainable brands and businesses. I think my business practices and resilience set me apart from others. I really pride myself on my customer service and strong communication skills with my clients. I am really proud of turning my entire aesthetic around 180 when the pandemic hit. I went from solely photographing on-location in restaurants to being able to set up a full studio in my house. I shoot products and food right from my home with a bold, modern twist and pops of color! It took a while to get where I am today – and it wasn’t easy. I really had to hone in on the style and aesthetic that I wanted to present to the world and I had A LOT to learn about running a business. I learned about a lot of behind the scenes things about networking, SEO, marketing, etc. that really changed my business for the better. I want the world to know that my business was not built overnight. It took lots of long days, rebuilding, learning, and trial & error to get where I am now, which is nowhere near where I want to be. My work is a creative process and it will continue to grow and change as I learn more. I want people to know that you can make your passion your career when you put everything that you have into it. It may sound cheesy, but it’s true! I never thought I’d be doing this thing that I love full-time, and I wouldn’t change it for anything.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting Los Angeles – I would take him to all of my favorite vegan restaurants – Monty’s Goodburger, Crossroads Kitchen, Magpie’s soft serve, Cena Vegan, Compton Vegan. We would eat our way through the city. I would take him to The Broad and MOCA – and visit all the little art galleries downtown. We’d see our favorite standup comedians at the Comedy Store and probably see a punk show somewhere!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Vanessa Corrales of Split Bakehouse