We had the good fortune of connecting with Leandra Frost and we’ve shared our conversation below.
Hi Leandra, what is the most important factor behind your success?
The most important factor behind the success of my brand is that I braid for haircare not just style. While braiding I pay attention to the health of my patrons edges, the condition of their hair, and if applicable the risk of a particular style or technique on their hair. I braid for people that wear braids for a lifestyle and not just an occasion.
What should our readers know about your business?
As with most successful brands, I as the owner believe in what I’m doing. I believe in my technique and am proud that my patrons believe in my technique as well. I’m honored that my clients take the time to schedule and add their haircare to their expenses. I’m excited that I can map out ideas on paper and bring them to life.
It’s been a journey getting to where I am. I was afraid to take the risk of starting my own hair braiding business but I took the risk anyway. To me, the difference between a professional and an amateur is the ability to capitalize on your mistakes. I learned how to make direct and indirect competition work for me by listening to concerns and complaints of clients and wondering how I could make their experience better by creating a more positive experience.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A mellow Monday with lunch at Cryptic Pizza and a quick frappe at Starbucks before a stroll at a local park
Tuesday, we would go to the car show in downtown El Cajon on Main St.
Wednesday, we would work out at 24 Hr fitness with an early evening walk through Mission Trails
Thursday, in Santee, we would head over to Hair It Is for a mani pedis
Friday, we could go over to Rancho Bernardo for grape charcuterie boards and a large wine selection
Saturday, it would be time for the beach, we would take the 8 to Mission Beach and relax under an umbrella on the sand
Sunday, we are forwarding to Carlsbad beaches, brunch spots, and shopping
Who else deserves some credit and recognition?
Gail Fennel and Vivian Williams
Vivian is one of the top braiders in San Diego who wasn’t afraid to teach us what she knows to better us as assistants. Gail Fennel, is an instructor with over 40 years of experience and owns Gail Fennell’s Hair Care Restoration. She is an amazing cosmetologist of whom I had the benefit of learning from to understand how to braid for the care of my clients natural tresses.