We had the good fortune of connecting with Lauren Griffith and we’ve shared our conversation below.

Hi Lauren, is there something you believe many others might not?
One piece of conventional advice that I disagree with is that the fitness space is oversaturated and there isn’t enough opportunity to thrive as a business owner. Over the years working for studio/gym owners, I have seen a consistent trend of scarcity of losing clients to other businesses and the fear of their instructors and trainers running their own business while also working for the studio/gym. Most instructors/trainers have several revenue streams and often need to teach at various places to support theirselves. Personally, I have taught classes in studios/gyms, lead instructor trainings, ran boot camps at city parks, trained clients in their homes, taught classes at corporations, and even created my own fitness product line. I’ve always loved the opportunity to be creative and have many revenue streams. When we are creative vs. competitive we are able to visualize new ways of doing things and realize that there are many opportunities to help others through fitness and yoga. Every time I have had decided to step into something new in my field, got clear on what I needed to do, took action quickly, trusted I would succeed, and had gratitude for the opportunity to help others, my business has come abundantly and I’m filled with joy knowing I’m making a positive impact on others’ lives.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business has shifted since March, when we went into quarantine. I used to teach classes in a studio/gym 6 days per week, as well as train clients in their homes. My fitness product business has been thriving with people working out from home and I have been doing virtual classes and live workouts on social media. In addition, I now train clients one-on-one outside through my 12-Week Transformational Program. I’m so happy to be doing business a “new way”. I now get to connect with my clients deeper and not only help them with their fitness goals, but we get to dive deep into their fitness journey and goals. I’m so grateful for the way my business has shifted. I’m having my best year financially and I’m making a greater impact in my client’s lives. I’ve learned to adjust to our “new world”, be grateful for what I have, and continue to think of ways I can show up in our community and make a difference.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to the Torrey Pines Beach for a walk, a drive through Rancho Santa Fe, we’d run stairs at my favorite staircase in Carlsbad, eat at my favorite restaurant – Mille Fleurs, and grab a drink at Alce 101.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to give a shout out to my coach Amira Alvarez. Her teaching has helped me see my blind spots and has showed me a new way of doing business that offers more value to both my clients and myself.

Website: bodybylauren.com
Instagram: bodybylauren
Facebook: Facebook.com/bodybylaurengriffith
Youtube: www.youtube.com/channel/UCsPR6jggkHysmug-A-uGA-A

Image Credits
Ashgabes Photography

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