We had the good fortune of connecting with Laura Donadoni and we’ve shared our conversation below.
Hi Laura, putting aside the decision to work for yourself, what other decisions were critical to your success?
Focusing on continuous education was the most important choice I made for the success of my business. In the wine industry you never stop learning: every year new wines are released, new vintages, new wineries, new styles… As a wine professional you must be up to date and stay informed. The key is to taste as much as you can to keep your palate trained and your wine knowledge as broader as possible.
Alright, so let’s move onto what keeps you busy professionally?
My job is to make wine enthusiasts fall in love with Italian wines. I put a lot of creativity and passion in what I do and I am so proud when professionals or wine lovers who attend my classes, seminars or guided tasting praise my enthusiasm and tell me they can see and feel how passionate I am about my work. The key is doing what you really believe in. I could never promote a wine I don’t like or a winery whose values are not aligned with mines. The Italian Wine Girl, my blog and social media community is a place of honesty, integrity and information: I don’t do paid posts, I write only about wines and people I truly value and that I genuinely think my followers should know about. It’s not easy to refuse the logic of the “regular” influencer (who typically gets paid to post or share), but I know that this set me apart from many others on Instagram or other platforms. With my wine communication agency I organise events, classes and tastings, that’s the core business of my firm, but my social media channels and my blog have a journalistic, educational, informative approach and I think people appreciate it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting me here in San Diego and we had a week long trip ahead I would start from the closest wine regions: a couple of days in Temecula, then maybe a short trip di Valle de Guadalupe, Mexico, just across the border. I am a foodie so I would definitely take my friend to my favorite restaurants in San Diego: Animae for the asian inspired fine dining, Buona Forchetta for the best (and most authentic) Neapolitan pizza, Marine Room in la Jolla to experience the high tide brunch when the waves of the ocean crash on the windows (it’s scary sometimes), Vino Carta in little Italy for the most interesting wine list as aperitivo, El Pescadero in la Jolla to take away some fresh catch fish food and have a pic-nic on the shoreline. I am also a gelato addicted, I must confess. In town the best, the most “Italian style” gelato is Gelati and Peccati in North Park or, if we are up for a drive, Gelato Love in Carlsbad.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
During my career journey one of the most important psychological asset has been the support of my family, especially my husband: sometimes we don’t give enough credit to the people in our lives who silently stand by our side, they are there to pick you up when you fail or to cheer for you when you succeed. The attitude of your beloved ones can have a huge impact on your focus and your mental health, I am a lucky wife, my husband Marcello is an amazing entrepreneur, he supported me a lot during my journey to start my own business.
Other: My blog www.theitalianwinegirl.com
Alex Calegari Cintia de Soto