We had the good fortune of connecting with Katie and Brooke and we’ve shared our conversation below.
Hi Katie and Brooke, what was your thought process behind starting your own business?
Initially we were two friends who were passionate about starting a business together. Brooke was always interested in the marketing and design aspects, while Katie just loved experimenting with formulations in the kitchen. So naturally we made a great team at the start! The introduction of CBD came a little later when Brooke was exploring natural remedies to help her achieve a seizure free life without the debilitating side effects of increased medications. She tried diets, teas/herbs, supplements, etc… and nothing was working. Once she discovered CBD and Katie made up a small batch- it worked immediately! Better mood, more positive attitude, energy increased, and she felt great for the first time ever! So we new we had to pursue this much more and learn everything we possibly could.
What should our readers know about your business?
Our business is helping people. We originally started making CBD products that helped Brooke improve her quality of life by decreasing much of her anti-seizure medications. We quickly learned there were many more benfits to using CBD than just seizures. It has ALWAYS been our mission to do good and help others improve their quality of life either a little bit, or in some cases, dramatically! Coming from different professional backgrounds, we were never prepared for what life would be like as business owners. The endlessly long hours, the immense pressure and stress of juggling employees, tiny budgets, not being allowed to borrow money with tradition lenders (due to CBD), being banned from advertising (due to CBD), and many other struggles have taught us that as long as we are passionate about our business then we can overcome any obstacle. Luckily, money was never our motivation or we would have quit a long time ago! It still remains that on our hardest days when everything seems close to failing completely, we may get a call or an email from a customer who tried a product of ours and has for the first time in years been able to walk, or been able to go a day without pain, or been able to sleep, or been able to decrease a particular medication. That is why we keep going!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Farmers Markets of course! Basically 7 days a week you can find a local farmers market that has amazing people, amazing food, and since we always have lovely weather it’s a pleasure to walk around in different areas of San Diego and enjoy the local businesses offered here.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many people and organizations that helped us along the way it is impossible to recognize just one. I think however we probably owe most of our success to our local San Diego Farmers Markets, particularly the Hillcrest Farmers Market. This was not only helpful as a low cost way to sell our products, but also to help us understand our customers. It is a microcosm of the greater market that we hoped to reach. We were able to do our market research and improve our products based on customer feedback. Initially we would just offer samples and educate them about CBD. This ultimately lead to our current product line which addressed the most common ailments of our customer base. We learned so much about business, customer service, and listening to our customers, that really shaped who we are today!