We had the good fortune of connecting with Kate Kerns and we’ve shared our conversation below.
Hi Kate, how do you think about risk?
I look at risks in business as growth opportunities. Anything you do in life could either work out or not, but you’ll never know unless you go for it.
The thing about opportunities in business is that you can’t take every chance, you can’t try every solution you come up with, but you can weigh the cost and benefit of either and go for what makes most sense.
One of the biggest things we can do when it comes to taking chances in our business is ask ourselves, will the outcome help us get to our end goal?
Failure goes hand/in-hand with risk. And as long as whatever “fails” isn’t detrimental to my health, my family, and my finances (within limits) I’m willing to consider taking the risk. Failure is inevitable, and sometimes you have to find it in discovering what succeeds. It’s not so much a bad thing as it is a lesson learned.
Without risks, I’d be living a whole different life. One that would’ve worked out, of course, but wouldn’t compare to how beautiful my life is now. …and the great things I learned and conquered along the way.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I run a digital marketing agency that works solely with physicians in the Dermatology, Aesthetics, and skincare space. I specialize in social media marketing and website design and copy.
I help physicians get their business into the online space. I help them showcase who they are, what they do, and what makes them the expert in their specialty.
I bridge the gap of running a practice or selling a product in the traditional way and broadening their reach for their ideal customer in the online space. Plus I save the a heck of a lot of time from having to do it themselves.
At Kate Kerns Creative, we train, we guide, and we create. It’s cool because we do anything from helping dial in a strategy, to building a brand identity, to showing up consistently in an online world where their patients or customers hang out.
I stick with physicians and in the skincare space because I know it well. I understand their language and can bring it down to the level that a lay person is thinking and feeling. That makes it easier for me to help them bring their voice and values to life through words, design, and marketing.
It’s a fun, ever-changing environment where I can be an “expert” helping an “expert” succeed.
Running a business is super challenging. It consumes you. It’s constantly changing. Obtsacles come up constantly. A million things go on at once. You run every aspect of your business at times, including the tasks you hate or know nothing about. It gives your brain that full, worked, and exhausted feeling at the end of the day, that is pure evidence of brain growth and knowledge expansion. I’m forever learning. I’m forever diving into something that could go wrong. And I’m also resurfacing on the other side with an even better vision of my next steps.
Honestly, it takes a 100 bad ideas to get to a stellar one. It takes a million steps (feels like it) to check one box off the list sometimes but when you create something and design it and it starts working and growing and making people happy, it all feels so good.
And lastly, one of the biggest lessons I learned from this experience thus far is that I am a creative. Maybe my generation didn’t foster that ability of being able to be business-minded and a creative and maybe that acceptance came with the boom of the digital world, making it so easy for people to “become” creative, but either way, I’m a firm believer that creativity is a muscle and the more you work it the stronger and better it gets. I’m a writer, a designer, a strategist, a methodical thinker, and a planner, and I love being in all those parts of my brain.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ack!!!! I love this question because I LOVE San Diego. Literally, it fuels my heart. Ok so a day with me. When In originally came to SD (with only a backpack) I settled my new home in OB, so that’s where we’ll start. I swoop in to pick you up from the airport, we drive around Harbor Dr. to Nimitz. We go to the top of Narragansett Ave where we look all the way down the palm tree lined street to the ocean and I welcome them to paradise. Then we run to Newbreak Cafe and grab a coffee and head to Sunset Cliffs to watch the waves and soak in the negative ions off the ocean.
We’d go to Seisels to pick up some Cardiff Crack carne asada to grill later on. We go to Point Loma Seafood to grab fresh fish and explore Shelter Island. We’d have brunch at Ketch which used to be the super divey Red Sail Inn where I spent many a Sunday brunch.
We’d take the ferry to Coronado and have a beverage at the Del. We’d go to the horse races and have dinner at the Brig in Del Mar or somewhere in Cardiff.
Dinner at Born and Raised with resos I booked out a 100 years prior because they’re always so booked up and rightfully so.
We’d go to the beach and the longest pier in Ob. We’d explore PB and shop in UTC. We’d go to Raised By Wolves for the experience and a beverage. We’d go to the Little Italy Farmers Market and Blue Boheme in Kensington. And stop at Ponces for a snack.
We’d shop at Pigment and spend time in Liberty Station before roller blading in the promenade then hit up The Lot.
Basically we’d eat lot and look at how beautiful San Diego is. We’d take a jacket every where because it always gets chilly in the shade and finish our day at C-Level on the water.
I could go on but I think my friend would be super tired by now. Now we just go back to my house and marvel at palm trees and the green parrots, my very very favorite part (besides the ocean) of San Diego.
Me and San Diego, we go way back.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The credit, the recognition, oh man so many people have made an impact along the way. My husband first and foremost for being a brilliant business man who has not only volleyed thoughts and plans with me, who’s helped me stay focused on the end goal as I navigate my way through the thick weeds to get there. He has supported me and cheered for me. While I am my own biggest fan, he’s my second biggest fan for sure.
That being said, mentors, speakers, writers like Tom Bileyeau, Marie Forleo, Ekart Tolle, Tony Robbins, Jen Sincero and books like The Alchemist, Big Magic, Slight Edge and more have been instrumental in helping me see through my own internal barriers.
Previous colleagues like Bob I. In Carlsbad who works for Revision Skincare and gave me a chance a long long time ago.
Thanks to fitness and meditation, which help clear my brain, and bring me focus, and quiet -all those things.
I have two daughters who I watch grow and do new things on the daily. They are my inspiration for knowing my brain is constantly growing, and practice does in fact improve your outcome. They’ve also proven time and again that transformation happens over time if you just keep at it. Watching their brain grow has inspired mine to want to grow more.
And lastly, I thank my gratitude for being so connected with the universe. Sounds a little “woo” but my positivity in knowing that will work out for me, has helped that exact thing happen.