We had the good fortune of connecting with Kaileen Palmero-Murphy and we’ve shared our conversation below.
Hi Kaileen, can you walk us through the thought-process of starting your business?
I fell in love with flowers a few years ago when I started practicing for my wedding because I wanted to make the florals for my own wedding. My husband and I had a long engagement, so I had time to practice and taught myself along the way. When the pandemic hit, we ended up eloping and I didn’t end up doing my own florals. Long story short, I had all this creativity bottled up and I created this project to pour my energy into.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Till Death Flower Co. specializes in dried and preserved floristry. My brand is a play on words and is very true to who I am. I love the idea of an alternative wedding with a dark and moody aesthetic. I am drawn to dried flowers because of their unique look. I started out by creating for fun. I made a few dried flower arrangements for my home. When I posted them on Instagram, there was interest from others. Due to that interest, I took a leap of faith and in September 2020, I created my company. It has been an amazing journey. It definitely hasn’t been easy and I have learned a lot along the way. It took me a while to find my style, what flowers I like working with, and what products I enjoy creating. After a couple of months of being “open for business” I figured out that I love making bridal bouquets and arrangements for home decor.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in the San Francisco Bay Area, so one of the nights we would go have drinks and dinner in the city. We could drive to Point Reyes to hike and hang out at the beach. The next day we could hit up Napa and go wine tasting. Sundays are farmers’ market days in my town, so we can do some shopping and do brunch. The opportunities are endless!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to Jen from J. Christine Designs for nominating me for this interview and for always being encouraging.
Facebook: Till Death Flower Co.
Isa Jaymes Photography Tamalyn Ann Photography Justine Grajski Photos