We had the good fortune of connecting with Julie Shiller and we’ve shared our conversation below.
Hi Julie, what was your thought process behind starting your own business?
I started my own business because I saw an opportunity to serve personal training clients more comprehensively beyond just the physical.
As a strength and conditioning coach with a background in social work, I truly believe that to serve a client well, we need to approach health from a biopsychosocial perspective.
This idea looks at the interconnection between biology, psychology, and environmental factors.
The social work field addresses mental health.
The fitness industry addresses physical health.
In these uniquely stressful times, the two cannot be looked at separately.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the owner of Tapestry-Mind.Body.Lifestyle, a hybrid personal training and lifestyle company based in Long Beach, California and online.
I am also the founder of The Other 23 Hours program, a strength and conditioning and recovery program for active adults. I co-host The Other 23 Hours Podcast with my wife, Kelsey Hopson-Shiller, who is a licensed clinical social worker. It’s a podcast dedicated to exploring the intersection of mental and physical health.
Prior to starting Tapestry in 2019, I worked as a social worker before transitioning full-time personal training and group coaching.
As a coach, I saw a need that wasn’t being addressed in the industry. Coaches and trainers were emphasizing intensity while paying lip service to recovery strategies, including sleep, nutrition, and stress management.
I saw an opportunity to amplify the way that personal training was being delivered in order to serve clients more comprehensively.
The Other 23 Hours teaches clients how to reduce stress and optimize their recovery so that they can reach all their goals in fitness and in life.
I am 3.5 years into business, and I am most proud of being open to pivoting, trying new strategies, and to developing a new relationship with failure.
Failure is a vital part of the process of growing and reaching your goals. When things got hard, especially during the height of lockdowns during the pandemic, I just kept going.
I hired mentors and a virtual assistant.
I expanded my offerings into the online space.
It was never perfect, but I just kept going, which is what I will continue to do as my business continues to grow.
I created The Other 23 Hours because of personal experience with burnout in both the social work and fitness industries. In these uniquely stressful times in our history, we have to be proactive in our approach to taking care of our minds and bodies by implementing smart and realistic rest and recovery strategies into our lives.
My goal is to challenge the reactionary, often dogmatic way of doing health and fitness so that others can live their best lives both inside and outside the gym.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Great question! I’ll try to focus on Long Beach with a little LA mixed in. 🙂
-Wide Eyes Open Palms in Long Beach for Coffee and Breakfast
-For movement, head down to the beach for a walk or bike ride, or rent paddle boards to explore Naples.
-Lodge Bread for Lunch In Culver City (Totally worth the drive!)
-Rent a Duffy boat to watch the beautiful SoCal sunset. Take beverages and snacks on board or purchase them ahead of time.
– Go see a movie at the Art Theatre on 4th street!
-Grab a slice of pizza at Little Coyote before or after. I’m from New Jersey, so I take pizza seriously. 😉
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have many people to thank, including mentors and friends, but I’d like to give a shoutout to my family for their unconditional love and support. Being an entrepreneur requires an unconventional schedule, flexibility, and the willingness to step into the unknown. I love and appreciate my wife and pets for always having my back.
Linkedin: Julie Shiller, MSW, CPT
F/8 Studios Long Beach