We had the good fortune of connecting with Ju Martins and we’ve shared our conversation below.

Hi Ju, how has your background shaped the person you are today?
First of all, thank you for inviting me to be part of this shoutout, it
is always special to share a little of my path so far. I have a few things to say about how my background influenced who I became today. So let’s start! I’m from Rio de Janeiro – Brazil. Brazil is a country with a great diversity, you can see it in everything and everywhere there. I grew up in a neighborhood where the rich go to the same beach as people from poor communities, and the crazy thing is that they never mix. Growing up seeing this great contrast taught me a lot
about respecting everyone and that we are all equal. It doesn’t matter the race, color, where the person lives, but what matters is that we are all human beings, we were born in the same world and what differentiates us are our life stories, which does not make us better or worse than anyone else.

I’ve always been a curious person and I’ve always loved watching everything around me, so watching people and what surrounds me has always made me see from the inside out, I like to say that my heart is my true eye, maybe that’s why that I became a photographer and visual storyteller. I think everyone has at least one interesting story to tell and also people’s actions, gestures and the way a person speaks, already shows a lot about that person.

In Brazil we are a very warm people, who love to chase our dreams. There, we have a popular quote that says “Brazilians never give up” and this is something that I take with me wherever I go, if I have a goal, I will do everything possible and impossible to make it a reality. Because the impossible is in our minds.

Let’s talk shop? Tell us more about your career, what can you share with our community?
At the age of 15 I started to travel the world and a few years later I started exploring photography. At the age of 24, I left my job as a product designer to pursue my dreams and moved to Indonesia, where I started to work professionally with outdoor photography and video production. Although everything seemed to flow perfectly when I returned to Brazil in 2010, at that time I was one of the first women to work with sports media (photo and video) and it was sometimes very difficult to compete with men. I had some frustrations, but I met a lot of nice people along the way who encouraged me to continue, which certainly motivated me to be the best. I think art is for everyone and what really matters is your experiences and how good you are at what you do. Since then I have been working with some of the most talented and renowned surfers in Brazil, producing content for their sponsors and for a Brazilian Sports / Travel TV channel called CANAL OFF. In addition, it has been 5 years since I started working in different areas of cinematography, such as fashion, luxury hotel videos, visual narratives and short documentaries. Behind all my work, there is a purpose and a meaningful message. People who inspire and spread positivity is what I like to do most. My creativity comes from my previous experiences and my heart, so, as I said before, this is what makes my work unique, the way I tell stories. So companies and brands here in the USA, contact me if you want create something unique together!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would definitely start with the cliffs, then a walk around PB, stopping at one of Mission Dr.’s best restaurants, I’d take you for some hikes further inland, but not so far, and snorkeling in La Jolla cove. Renting a sailboat to sail across the bay would be on the itinerary for sure!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate this shoutout to my mother, because she was the one who introduced photography to my life when I was a little girl and who gave me my first camera, a Canon EOS 500 film camera. Also Sebastião Salgado, who is a Brazilian photojournalist whose black and white photos capture natural environments and people with a deep expression and he uses his images as a way to promote preservation. His fantastic work shows clean landscapes, wildlife and indigenous and local communities, where he demonstrates how urgent the need to protect these issues is. Another person I would love to dedicate this shoutout is Salvador Dali. Through his incredible work, I decided to specialize in some techniques to bring different sensations to my photos and Dali, with his surrealist art, inspired me to try some different experiments,
sometimes very abstract in my photos and films.

Website: www.jumartins.com

Instagram: jumartinss

Linkedin: Ju Martins

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