We had the good fortune of connecting with Jordan Crump and we’ve shared our conversation below.
Hi Jordan, what’s one piece of conventional advice that you disagree with?
You need to have short form video incorporated in your business if you are going to have a successful media presence.
In March of 2020 TikTok boomed. We were all stuck in our homes and bored. Some people created videos while others consumed it. This moment changed culture. People were craving human connection that wasn’t curated.
This cultural reset became true for businesses too. Some businesses started hoping on. Small businesses who were used to making a few hundred a month were having $50k plus launches because a Tik Tok went viral.
Instagram knew it had to compete and quickly introduced reels. Facebook even has reels now.
To have a successful social media strategy, short form video must be incorporated. This doesn’t have to be a ton of effort for your business! You could hire a social media manager to do it all for you. You could just share a video of you giving a small blimp of expertise while sitting in your car. As long as you are providing value, the video can perform well and reach your target audience.
I invite my audience to post at least one video a week. Reels and TikTok are what we call outreach content and an outreach platform, respectively. Outreach content is content that is meant to reach a larger audience. Reels are pushed out in the Instagram algorithm. Social media platforms like TikTok and Pinterest are meant to draw a potential customer in. An outreach platform is meant to draw you into a website or somewhere where a potential customer can be nurtured.
Your content strategy needs to be a marriage of outreach and nurturing content. If you are not creating short form videos, your content strategy isn’t complete, and your social media is less likely to succeed.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My passion is helping women make money through social media. I love when my clients’ videos go viral, they sign a 5-figure client through social media efforts or get multiple inquires through social media. My client’s success is my success. Having a communicative relationship is important for me and for all of my clients. Entrepreneurship can be hard! Your income is not always predictable, or a client could not continue their contract when it is up. Those moments of success really do make those low moments worth it. Finding a consistent lead generation has been key. Most of the time that is just a good referral. Work for your clients like you want them to refer you, because they just might. If your clients your work and your process they will refer you to their network.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in Las Vegas, the entertainment capital of the world. I take my job of entertaining friends and family very seriously when they come into town. I am not a nightlife person at all, so this is for daytime activities. Schedule a brunch at a hotel on the strip, or if you don’t want to be around as many tourists, find a local restaurant in downtown and eat with the locals. Downtown Las Vegas is slept on. Locals work hard to run their businesses down there! I would say it is worth an afternoon for sure. They have great restaurants for better prices than the strip.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I know this is corny, but my husband. He has always encouraged me to take risks, invest, and grow. He only talks about my business like it is extremely successful. This has changed my mind set to be very positive about my business even when there are hard moments. I wish everyone had someone who believed in them like my husband believes in me.
Other: www.elevatedentrepreneurcollective.com–My membership program