We had the good fortune of connecting with Jocelyn Martinez and we’ve shared our conversation below.
Hi Jocelyn, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
Girl Gains began when our founder Elisabeth Bradley saw that our university gym at San Diego State University was male-dominated. Elisabeth went to an all-women’s gym called Glute Lab and felt nothing but support and empowerment from the group of women. Elisabeth felt that this type of support and community was needed at SDSU and Girl Gains was created. After a year, Elisabeth and her co-founder Jocelyn Martinez and Karina Glaze thought every university needed a Girl Gains and began expanding nationally.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I began on the first executive board for Girl Gains as Director of Membership and a semester later I became President of Girl Gains at San Diego State University. Since then, I have co-founded Girl Gains LLC a college organization and online community that empowers women to feel confident in the weight room. Girl Gains was established and since our national expansion in January 2021, we are on 58 chapters and constantly growing across the nation and have even reached exposure to Canada and Columbia. For the women not in college, we have an online community on discord with over 1,000 members. We value community, knowledge, and strength. Every chapter has local certified Guest speakers, nutritionists, and dieticians speaking at meetings to educate women on fitness, mental health, and nutrition. We do not require dues for chapter memberships because we want to make fitness accessible for everyone and know they have a community and safe space at Girl Gains. This past July we had our first Fitness Summit event with over 100 women to enjoy a fitness content creator panel, a workout, and brand sponsorships. Girl Gains has not been around for very long and the growth and exposure we have had is astonishing. A lot of our exposure has come from TikTok, our co-founder Elisabeth Bradley is active on TikTok and dedicates a lot of time to showcase the mission of Girl Gains. Girl Gains has worked with big brands like Gymshark and we aim to be on every college campus. At Girl Gains we want every woman to feel confident in the weight room and take up space. Our brand and story is special because Girl Gains is run and started by young recent college grads who were once in the same place as the women we serve.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We went to school at San Diego State and live in San Diego, of course we know all the spots! We would begin our trip at the gym, of course! Fit Athletic Club & gym in Downtown is a great gym and overlooks Petco Park where you can watch the Padres. We would then go on a coffee run (our favorite)we spend the majority of our time planning the future of Girl Gains at coffee shops. Our favorites are The Living Room and S3 Coffee, try their matcha it’s our favorite, by SDSU. Palmy’s in Pacific Beach is also really good and has a cute patio to do work and just enjoy. Then, we would lay out at the beach all day. Sunset Cliffs, Seaport Village, and Liberty Station are also great spots to check out. For meals, we love sushi. One of my favorites is Sushi Kuchi. Din Tai Fung is also great. To end the night we had a nice girls’ dinner downtown and hit the clubs Downtown. We love to dance at Torro. If Downtown is not the vibe, we love to go out in Pacific Beach and go from place to place all night long.
Who else deserves some credit and recognition?
Elisabeth Bradley, the original founder of Girl Gains, for her entrepreneurial vision for the future of Girl Gains and for inspiring women.
Karina Glaze, Co-Founder and Chief Communications Officer of Girl Gains, for her devotion and commitment to expanding Girl Gains for all women to enjoy.
We have the rights to use these photos. First photo is Girl Gains Founders, (from left to right) Jocelyn Martinez, Elisabeth Bradley, Annabella Tapia and Karina Glaze. The second Photo is Girl Gains Founders listed above and Simi Janda, bottom middle, and Deyvn Dyett (bottom right). Third photo is photo from The Core Circle x Girl Gains summit. Photo shot by Deyvn Dyett. Fourth photo is Girl Gains tabling at Gymshark LA summer sale Second to Last and Third to last is Girl Gains San Diego State University. Last Photo is Girl Gains Richmond University.