We had the good fortune of connecting with Jenna Boraby and we’ve shared our conversation below.

Hi Jenna, have there been any changes in how you think about work-life balance?
Work life balance is definitely a struggle for me. When I first started my business my kids were young so I didn’t have a lot of time to focus on it as much as I wanted to. Now that they are a bit older and more self sufficient, I am able to put more time and energy into my business. That definitely doesn’t mean its any easier balancing between the two, because if I’m working I feel guilt for not spending more time with my family, but when I am spending time with my family I am always thinking about everything I have to do, orders I have to make. I think it’s hard for any working parent, the guilt gets to you no matter what you do. I do like my kids seeing me work because they see how much time and energy I put into what I do, and the end result of each sign I make. I want them to see hard work pays off and you can do something that you love, because I absolutely love what I do! I think it will always be a struggle for me because since I work out of my home, my work is always there, I always see what I still need to do. I am always trying to create a better balance between the two, but I think its always something that will be a struggle as a parent.

Please tell us more about your career. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I would have to say the thing that I am most proud of is that I taught myself the whole sign making process. I had no idea what I was doing at the beginning, I just knew what I wanted to make and went from there. From learning what wood to buy, what supplies I would need, to buying power tools and then learning how to use the power tools. It was a huge learning process but I am proud to say I did it all on my own and learned from every mistake I made. I am excited to keep learning and getting better and trying new things as time goes on. I want people to know that I truly love what I do and put so much time and energy into each sign I make. I want my customer to be happy with what they get from me. I know that each sign that is ordered is something meaningful or special to that customer and that it will be displayed in someone’s home and knowing that is why I work so hard on each sign I make.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would say that obviously I would take them around Coronado, to the beach, living in Coronado the beach is a must! I would also want to take them to Palm Springs and go on the aerial tramway. That is one of my family’s favorite things that we have done. Balboa Park is another beautiful place I would want to explore for the day, there is so much to see and do there. Also a trip to La Jolla to see the seals and caves and just the beautiful view! I would want to take them to Old Town to get some amazing mexican food. And maybe Los Angeles to catch a Lakers game!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would say my family deserves a lot of credit for where I am today. They support me and always encourage me to continue doing what I’m doing because they know how much it means to me and how much I love what I do. Also, to a customer turned friend, Ashley. She ordered her first sign from me 5 years ago and has continued to be one of my best customers! She has always encouraged me to try new things and go out of my comfort zone a little bit. She’s a huge reason why I started my Etsy shop, her encouragement pushed me along and I am thankful for that!

Website: jennascustomsigns.etsy.com
Instagram: jennascustomsignsofcoronado
Facebook: www.facebook.com/jennascustomsigns

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