We had the good fortune of connecting with Jeni Becht and we’ve shared our conversation below.

Hi Jeni, can you walk us through the thought-process of starting your business?
I had a 6 pound Yorkie that was having serious skin issues from food allergies. He had welts that were red and bleeding and the multiple vets kept testing things. I tested some things on my own and gave him colloidal oatmeal-rich baths and the sores were healing up and he was itching less. I then perfected it in a way it was easy to use and fun and soothing for him and I to use. My husband was an Amazon seller so after some research, there was know one on Amazon selling this type of product so we bootstrapped something together and got it out to market.

What should our readers know about your business?
We have several products that we are a product category innovator which no one else sells something comparable to what we have found on the world wide web. Our main product is a Dog bath bomb and there are 2 other commercial-type sellers so we are very niched down. It is a struggle to get people to understand what a bath bomb is in general and how a dog bath bomb can help their pooch. Clear instructions are important to help use the product and you can never explain your product to much- there are always questions and people’s furbabies take extra special details and are open to feedback on specific things with breed/diet etc. and how it integrates with your product. Feel free to try and explore new things. Become an expert because you are the person your product helps. The world of self-care has been very lack in most people’s lives so some extra care for their pooches. We are at a pinnacle point in our life of looking at your life and examining whether am I living in my purpose and diving in on doing things that drive joy. Our hope is that we can educate people on some of the ways your dog can live their best life by staying aligned with practices that fill you up and you are helping your pooch live their best life because they deserve that as well.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I live in Bloomington, MN- near Mall of America. Even the Mall of America is common- most people love checking this out there. There is a latin restaurant that makes amazing Guacamole at your table. There is also an amusement park to fill hours of fun. Then we could pick key spots/activities in the area- Minnesota is known for many lakes and so a trip to Minnehaha Falls has beautiful scenery, a little hiking to get around and see if the Sea Salt Eatery has something fun to enjoy. Since there are truly four seasons here depending on the time of year there is a myriad of season activities to partake. Pumpkin patches, corn mazes, frozen castles and so much more.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Kerrie Fitzgerald who is a business coach, mentor and the podcast personality of the 6 Figure Product Business Podcast. She has helped me step out of working in the business and work on the business. I love her personality and approach to making this simple to understand.

Website: https://shop.fidofizzies.com/

Instagram: https://www.instagram.com/fidofizzies/?hl=en

Linkedin: https://www.linkedin.com/in/jeni-chrusciel-500bab11/

Facebook: https://www.facebook.com/fidofizzies

Image Credits
4th photo- @shannonkatecypress 3rd photo @little_miss_muffin_and_lilly 1st/2nd photo @soona

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.