We had the good fortune of connecting with Jeff Robbins and we’ve shared our conversation below.
Hi Jeff, what was your thought process behind starting your own business?
I know first hand that having plants inside and out can improve your health and benefit the environment. Plants purify our air, beautify our living spaces, and provide a general sense of healing and well-being. Although not everyone has the luxury of a front or backyard, almost everyone does have a shelf, windowsill, or office desk that could support a green companion. The idea for Instant Plant Food™ is another way for me to share my passion for plants with more people, including those who may not have outdoor space to garden.
What should our readers know about your business?
For more than a decade my partner Ari and I have been designing and installing edible and eco-friendly landscapes for residential clients in our my home town of San Diego. Prior to starting our landscaping business, we were friends and we grew up surfing and playing sports together. Today, we are both avid naturalists and love sharing our love for plants and nature with our clients, family, and friends. Since COVID and stay at home orders, even more people are looking for ways to add life to their homes, offices, and patios. House plants need to be fed and our creation Instant Plant Food™ is the most effective, easy, and fun way for those looking to nurture just a few plants. We are so excited to bring this product to life and share it with you. Now more than ever, house plants offer us a way to connect with nature even in the confines of our homes. Instant Plant Food™ makes it easier to keep our soil-dwelling companions healthy and well-fed. Each tablet of Instant Plant Food™ contains all the nutrients your plant needs for a well-rounded, healthy plant diet. The packaging we use requires less energy to produce and ship resulting in a SIGNIFICANTLY lower carbon footprint as liquid products that come in rigid plastic containers. Each tablet of Instant Plant Food™ will feed a large plant or several small ones for (3) months and it can be used on new plants or to revitalize old ones. Just drop a tablet in a glass of water, watch the tablet bubble and dissolve, and water your plants with the solution. That’s it!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Grab a coffee and head to Ocean Beach in San Diego to check out my local plant shop Botanica and then over to Wild Island Collective in Normal Heights to shop another of my favorite house plant nurseries.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Collaborations with the California Department of Food & Agriculture, which oversees the safety and efficacy of fertilizers, as well as studies at the University of New Mexico and Miramar College have helped make this business thrive.