We had the good fortune of connecting with Jasmin Friedman-Enriquez and we’ve shared our conversation below.
Hi Jasmin, is there something you believe many others might not?
I strongly disagree with the idea that we need to be working and available at all times of the day to be successful. I’ve learned that setting boundaries in all aspects of life – including in our work – allows us time away to replenish our energy and our creativity. Taking time away allows us to come back more focused and also forces us to be more efficient with the time we actually are at our desks.
What should our readers know about your business?
Front Desk Supply is a hotel supply company based out of San Diego. We work with mostly independent and boutique hotels across the United States. As a certified small business, the past 2-3 years have been focused on expanding our team and expanding our product line. We’ve been working hard to become the one-stop-shop for branded items for our partner hotels. Our goal is to make our partner hotels more profitable while making their guests’ stay more memorable. We pride ourselves in offering complimentary graphic design services, complimentary warehousing for a portion of their orders, and smaller minimum order quantities to make the ordering process more accommodating. We know the challenges of running a small business and want to do our part to be supportive team members for Front Desk Managers, Housekeeping Directors, and General Managers, especially as they navigate COVID. I want the world to know that our brand is made possible because of the people on our team. We all deeply care about the hospitality industry and want to make sure they receive the same level of care from us as they provide to their guests. We want to see them thrive. We believe that making their ordering process easier and more convenient gives them more time to focus on their property, their staff, and their guests. Growing the business hasn’t been easy, especially as we ourselves have been navigating being a small business during COVID, but the effort from each of our team members, the relationships we have with our customers, and the products that we’ve provided that help the brands shine has made it a much more enjoyable journey.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Places I would suggest they stay: Rancho Bernardo Inn to enjoy their spa and wellness center, La Pensione for its chic accommodations and proximity to all the fun things in Little Italy, or The Dana to rest and splash around in the private marina. Places I would suggest eating: Pop Pie Co for their vegan pie or Green Hog and Cheese, Muzita Abyssinian Bistro for the Sambusas, Prawn Kilwa, Shiro + Siga with extra injera, Las Cuatro Milpas for tacos and tamales with extra flour tortillas to snack on at home, The Taco Stand for any burrito with a side of churros, or Cross Street Chicken and Beer for the best wings and fries. For dessert, I would suggest ordering anything that just came out of the fryer at Sidecar Doughnuts or going to SomiSomi for Milk Tea swirl Ah-Boong. For coffee, I would suggest Copa Vida for a pour-over or an oat milk Nitro Cold Brew or Cafeina Cafe for their Mazapan latte. For cocktails, I would suggest: Bar Three Piece for one of the whiskey tastings/classes, Raised by Wolves, or Polite Provisions. Places I would suggest exploring: Visiting Downtown via GoCar Tours for a silly and unique way to see the city, Little Italy for all of its delicious foods and drinks, Mount Laguna and the Pacific Crest Trail to get outside and go on hike. Places I would suggest shopping: Artelexia for some beautiful imported goods from Mexico, Maek Ceramics for some of the best hand-crafted ceramics in San Diego, or Pigment for all the fun bits and bobs that can be found in every inch of the store.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Shoutout to every single person with who I’ve crossed paths throughout my personal and professional life. I care deeply about people in general. I learn bits and pieces about myself, who I want and don’t want to be, what I stand for, and how I want to live my life from interactions with others. My parents, my partner, my sister, my daughter, and my therapist are all at the top of the list though because they inspire me every day.
headshot photo credit: Vendela Media