We had the good fortune of connecting with Ismael Pohlert and we’ve shared our conversation below.
Hi Ismael, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
We originally started the record label because our founders, Farouq and Nick fell in love with creating music. Our third founder Ismael has made our ideas a reality. Since we started our record label, we decided that we would continue to do what we love. As long as we love what we are doing and continue to strive making changes in our community, we will continue to create music, host live shows, and give our all to Share The Wealth Records. We continue to keep going because we have built a solid team of artists, videographers, writers, and managers that contribute to our success. The support of our team is what helps our business stay afloat despite monetary challenges. We are a community and at the end of the day, we Share Our Wealth amongst each other and throughout our community.
What should our readers know about your business?
We are a local record label that aims to keep our artists at the forefront of our mission. We are more of a collective rather than a label because we allow our artists to keep a majority of their proceeds and use any other revenue to help fund marketing campaigns for our artists. I went to school for Sociology and got my Bachelor’s and Masters Degrees at SDSU. Share The Wealth Records was the brain child of Farouq Fardan and Nick Mendez. They then came to me and asked for guidance. I did some research and began the process of turning their idea into a reality. The process was not easy at all because I had zero background in business. I used google and youtube to help guide me through the process of becoming a business. Through self-learning, strategic planning, and taking action I was able to build a website, create a brand, and grow our online community of supporters. I have learned that if you want to do something, you have to throw yourself into the fire. I had no clue what I was doing, but I was determined and learned skills that have benefited my other businesses. Taking a leap of faith and focusing on an unknown path is daunting, yet necessary to begin anything in life. Share The Wealth Records is a small business that runs off local support. We started the Share The Wealth Initiative last year in order to give back to our community and raise money for organizations that help others. Our first organization was the Marfan Foundation and we raised $315 by selling custom merchandise (all proceeds were donated to The Marfan Foundation). We look forward to giving back more this year through the Share The Wealth Initiative.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First, we would go on a hike alongside the coast at Torrey Pines. Then we would grab some food in Convoy at Bonchon and SomiSomi. To end the day we could visit Double Peak Park to watch the sunset. The following day, I would take my friend to Kate Sessions Park to have a little picnic. After Kate Sessions, I would suggest we visit a Cannabis Dispensary since they might be from a state that doesn’t have legalized recreational cannabis. We would then visit my alma mater SDSU and grab a quick bite at Cheba Hut. The next day we could hit up Balboa Park and play a round of Disc Golf and walk around the beautiful park. After the park we can visit my favorite thai spot, Bahn Thai in University Heights. To finish off the day, we would visit Mariposa and get a Mexican chocolate sundae. The following day would have to include a craft beer tour of Ballast Point in Miramar. Since we are already in Miramar we could stop by Boss Bird Kitchen to get my favorite Spicy Chicken Sandwich. Then cool down the spiciness with some Ding Tea in Mira Mesa. On the last day we can go to D Street/Moonlight Beach and get some delicious vegan food at EVE. After the beach, we can drive south along the coast and visit Coronado for the sunset. On the way back we could visit Record City in Hillcrest to peruse the vintage vinyl.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First of all, I would like to shoutout Nick Mendez and Farouq Fardan. Without them Share The Wealth Records would not exist. I would also like to thank Abby for meeting with me weekly to help strategically plan events, retreats, and more.
Ismael Pohlert, Lynslee Mercado, Abby Litthachack, Noah Shalabi