We had the good fortune of connecting with Helen Plehn and we’ve shared our conversation below.

Hi Helen, is there something that you feel is most responsible for your success?
Knowing and expressing my most authentic self is the key to the success of my brand. As a creative solo entrepreneur with a small team, clear vision and direction are crucial.

Achieving business success requires consistent branding, messaging, and hard work for a period of time. I mean at least 3-5 years. That said, you can’t just do whatever the market says will be profitable. You must follow your passion and take that leap of faith from your heart.

It took me a while to admit myself as an artist because the cliche says artists don’t make money. That’s wrong. Artists who know their passion and purpose attract opportunities and money. You need to know yourself enough to go for it!

Here are the three main benefits I see during my business-building process about knowing and showing your most authentic self:
1. You attract the right customers. When you are showing up authentically, you naturally attract customers that match your vibration. When you are serving the right audience with your skills, it doesn’t feel like work anymore. It doesn’t drain your energy. It boosts your energy to offer more. It is a beneficial cycle of give and receive. You will also learn to fine-tune what you like to create and offer and what your audience likes to buy from you. To build a sustainable business, you need to find the right product-market fit. This process takes time to distill, but it is crucial if you are a new business.

2. Having clear offerings and brand messages helps you avoid decision fatigue. When your brand/business grows, you will likely encounter more and more collaborations and opportunities come into your way. It is a good sign, but sometimes it can be a distraction from what you really want to achieve. Therefore, knowing what your and your business’ vision and value can make it easier to say no when things are not in alignment. Knowing why you start your business can guide you what’s the next step or effort you need to put in. Of course, you will grow during this process, so your business vision and direction can also evolve with you. That’s also the flexible beauty of a small business.

3. It increases your resilience when difficult times hit. You will encounter setbacks during your business journey. Knowing the purpose of why you build your business helps you to get through the difficult times easier. I’ve been tested many times to choose an easier route to get back to security, especially during Covid. But I keep choosing my soul’s purpose and desire instead. It was hard, but I saw the light through the tunnel of darkness. If your business and brand really reflect your authentic self, the right people and situations will be attracted to you to help and guide you through uncertain times.

I’ve been on a spiritual self-discovery journey for more than a decade and have developed a self-discovery system called the Aura Color Wheel to help you identify your soul’s purpose. You can take a 20-question quiz to identify your Soul Aura Color and understand what it says about your Soul Gift Archetyle, and your soul wounds and lessons. I hope this helps you to build a soul-led business with joy and fulfillment.
Here is the link: https://helencreatesbeauty.typeform.com/Soulauracolor

Alright, so let’s move onto what keeps you busy professionally?
I founded Helen Creates Beauty to offer original paintings and spiritual teachings to share joy, beauty, and wisdom. I had a spiritual awakening in 2011 after a psychiatric ER visit due to severe anxiety and depression. Through her 12 years of daily meditation practice, spiritual wisdom learning, and a deep quest for my soul’s purpose and happiness, she founded Helen Creates Beauty LLC. to offer my soul’s gifts.

I am an aura reader, intuitive painter, certified crystal healer, angel channeler, third-generation Fengshui master, certified Yoga and meditation instructor, and spiritual teacher. I am also an Ayurveda practitioner, Vedic astrologer, Theta healer, and passionate Flamenco dancer.

Helen Creates Beauty offers original high-vibe paintings. The most popular products are personalized crystal grid paintings and soul flower and aura color portraits. A crystal grid is a set of intentionally selected, energetically aligned crystals forming a geometric pattern for the purpose of manifesting a certain intention. I hand-pick all the sustainable sourced crystals based on the client’s intention, choose colors, and paint a mandala based on sacred geometry principles to manifest your desires.

Synchronizing color, crystal, and symbol energies to manifest a piece is my expertise. I am highly clairvoyant and see colors as energy. A Soul Flower and Aura Color portrait is a custom portrait painting with your Soul Aura Color and Soul Flower.

Dedicating myself to finding and living my soul’s purpose since 2011, I have created the Aura Color Wheel system. It is a proprietary and dynamic self-discovery system that offers you a blueprint for discovering your soul’s purpose. You can take the 20-question quiz to find out your Soul Aura Color and identify your Soul Gift Archetype, heal soul wounds, and learn invaluable soul lessons. This is a system of 36 Soul Aura Colors and 9 Soul Gift Archetypes. It is dynamic, which means your Soul Gift Archetype can shift and change as your soul grows.

Based on this system, I have developed a signature course called “Flowing with Your Rainbow,” which has helped hundreds of students work through each aura layer’s soul wounds and lessons to embody their full rainbow aura flow and co-create with the Universe of their dream lives, finding and living their soul’s purpose with joy and fulfillment. The course outcomes are: 1. discover and use their soul gifts to be of service with abundance and fulfillment, 2. heal deep soul wounds to eliminate suffering, and 3. learn soul lessons to remove any blockages preventing them from manifesting your best lives. Students call me the spiritual jack-of-all-trades. They said, “Helen’s magical talent is synthesizing all the spiritual wisdom and practices together.”

I am currently writing a book on the system with HayHouse Publishing, and it is expected to come out in summer 2025. You can check out www.helencreatesbeauty.com to learn more.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in Huntington Beach, California. Pacific City is my go-to place for business meetings (at the coffee shops and restaurants) and pleasure. The Huntington Beach Art Center on Main Street is a hidden gem for viewing local artists’ creations. Some of my paintings are also there for exhibitions.

Laguna Beach along Route 1 is the ideal place to visit various fine art galleries with different styles and price points. The Sawdust Festival and Art A Fair are staples for art artgoers in the area. The Heisler Park in Laguna Beach offers you a spectacular view of the ocean. Tea and turmeric is an excellent place with an extensive tea selection, including Aryuvdic tea and spices.

The Healing Gift Shop in Fountain Valley and the Chakra Shack in Laguna Beach offer an array of crystals and metaphysical gifts for your soul. They also provide Aura photography, where you can take a picture of your aura color.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to thank HayHouse Publishing for seeing the potential in my book proposal, the Aura Color Wheel, and offering me a contract to publish my book. Thank you Reid Tracy and Kelly Notaras, for the beautiful Authorprenuership community at HayHouse Publishing.

Many great spiritual authors in HayHouse have inspired and mentored me along my spiritual journey; I share a heartfelt thank you: Dougall Fraser, Rebecca Campbell, Kyle Gray, and Gabrielle Bernstein.

Thank you to those of you who have reviewed and encouraged me on the Aura Color Wheel book development in coming to fruition: Ashley Levy, the founder of the Love and Light School of Crystal Therapy and author of the Beginner Guide to Crystal Healing; Cassie Uhl, the founder of ZennedOut and author of Understanding Auras; and Morwenna Bugano, angelic channeler and theta healer.

I also want to thank all my clients who collected my paintings and students who have taken the Flowing with Your Rainbow Course and trusted me in their self-discovery journey. Without you, Helen Creates Beauty will cease to exist.

Website: www.helencreatesbeauty.com

Instagram: www.instagram.com/helencreatesbeauty

Linkedin: www.linkedin.com/in/helenplehn

Facebook: www.facebook.com/helencreatesbeauty

Youtube: www.youtube.com/@auraacademybyHCB

Other: Tiktok: www.tiktok.com/@helencreatesbeauty

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