We had the good fortune of connecting with Heidi Greenwood and we’ve shared our conversation below.
Hi Heidi, Let’s talk about principles and values – what matters to you most?
Diversity has always been important to me. As an Asian woman in the wine world, I have seen firsthand how important it is to have a variety of voices and perspectives represented. I believe that supporting small local businesses is one of the best ways to create lasting change. By supporting these people and businesses, we can help to create a more equitable and sustainable economy. And by supporting women-owned businesses, we can help to empower women and create a more balanced and fair world. I believe that we can all learn from and benefit from each other’s experiences.
I also believe sustainable wine packaging, such as boxed and canned wine, is important. I hope that people will embrace alternative formats. The carbon footprint of manufacturing a heavy glass bottle is astronomical compared to boxed wine. Quality wine doesn’t have to come in a heavy bottle, and I believe that making more sustainable choices is one of the best ways to protect our planet.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I founded and operate two businesses, CampestreMag and Esquina Bottle Shop. What sets us apart from others is our commitment to sustainability and community.
CampestreMAG is all about supporting the local wine community here in San Diego and Baja California. We publish a biannual wine zine featuring articles about what’s happening in the wine world and offer consulting services to help local businesses. Plus, we throw some killer parties! Follow our Instagram for upcoming pop-up events.
Esquina Bottle Shop is a neighborhood (online) wine shop serving the local San Diego community. Here you’ll find a wine list focusing on transparency, diversity, and sustainability. We go out of our way to find quality wine sustainably packaged using lightweight glass and alternative formats like boxed and canned wine. We’re so committed to the sustainability journey that we donate a portion of proceeds annually to local charities working in climate action. Gotta walk the walk.
It’s been a bumpy journey to get where we are today, but we overcame the challenges with support from our friends, a conviction for our ethos, and being stubborn when it matters.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
You have to have tacos. You’re in San Diego–it’s a must. Gotta try Tacos Salud! in Barrio Logan. So good! If you have your passport, go to El Tio Pepe in Tijuana. Thank me later.
San Diego is a beer town, but we’ve got amazing wine bars. A must is Clos Wine Shop on Park Blvd in University Heights. They have a comfortable patio, and the natural wine selection is thoughtfully curated, but the best part is the owners, Paul and Juerie. #hospitalitypros
And when you’re ready for the end-of-night cocktail…. go to Dolly at Hoxton Manner. A rooftop bar with (dare I say it) the best cocktail program. Yes, please!
Who else deserves some credit and recognition?
I’m so grateful to have such a supportive network of family and friends. I would like to recognize all of my friends, mentors, and haters for their love, mentorship, and the push I needed to get where I am today.
Seriously though, I’m grateful to my brother Michael for giving me a strong work ethic, my Campestre family for supporting my ideas, no matter how big or small they may be, and my partner in life, Derek, for being my biggest supporter and constantly pushing me outside my comfort zone since we met nearly thirteen years ago. He’s always believed in me and pushed me to be the best version of myself. With a strong support system, you can accomplish a lot.
Photos by Farnam West Creative