We had the good fortune of connecting with Haydee Yanez and we’ve shared our conversation below.
Hi Haydee, we’d love to hear more about how you thought about starting your own business?
When I initially started my owned business over ten years ago its was an organic idea that started from my college thesis. When I studied Graphic Design in Tijuana as a thesis I develop a coloring book of Mexican icons for kindergartens. Looking for relatable Mexican icons to introduce to young kids was the idea that spark the business. But it was not until I immigrated to the United States was that was fully develop into a business. It was my longing for my Mexico, missing familiar faces and being nostalgic for the customs and traditions that push me thru to take a second look to my coloring book and start developing more products because I knew in my heart that there’s was a public hungry for representation and the place they long for.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art is a full representation of me and my roots. Yes, very Mexican but modern and fresh. A look of vintage nostalgia with a wink. What set’s me apart it’s that is very minimal and graphic. I like to mix simple graphic lines with bold colors. I’m proud that it’s been a long ride and I’m still creating. Still dreaming. Still making. Yes, the chosen path of a creative career is never easy. It’s full of doubt and challenges and the constant reinvention to pivot and move forward stronger and wiser it’s always a constant struggle that we all go thru. Being an immigrant it’s been even more challenging. Still there’s not a lot of equal opportunities for us, so we need to be resourceful and create our own opportunities. Make our own table to sit on and create new economies. But I think one of the keys of finding my way is to find a community, specially if you don’t have an immediate family. A community and a chosen family is the key to keep me moving and motivated.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is tricky because we are still in the middle of a pandemic and gosh, I truly missed my weekend visits to Barrio Logan and Balboa Park. But also and new opportunity to do something unique and different. I would definitely do Walk the Block on Barrio Logan and support my local makers like Maxa Market, Simon Limon, Sew Loka and more. Do a virtual show like the ones La Bodega Gallery are doing, like poetry night or visit a virtual fair like the ones hosted by San Diego Made Factory. For music the lives tunes from Long Play HiFi are great! For food there’s so many amazing takeout options such as Safron, Louisiana Purchase, Trust, Piacere Mio, El Comal, but I do missed going to my favorite local taqueria El Gordo and eating some tacos right there. And if anything fails a true happy place is the dog beach in OB with a beautiful picnic and caprese sandwiches from Bread and Cie.
Who else deserves some credit and recognition?
Yan Yanez, co-founder of Flor & Seed Coffee Roasters. With over 20 years of experience working in the specialty coffee business. From barista, to coffee technician, to coffee shop owner and now to roaster. He had seen how challenging for the farmers in the producing countries specially Mexico to grow, pick and process the specialty coffees that all of us love and enjoy. The unfair price farmers received for their crops had always been a concern for him and he focus his way of doing business by traveling and dealing directly with the small farmers, listening to their concerns. Also and most important paying above market prices for their coffees but also to give technical support to farmers that want to produce specialty coffee so they can get more for their crops too. His goal is source the best coffees from Mexico, beyond Chiapas and Oaxaca and share with you a unique coffee experience. From farm to table. Yan is my partner. He’s my husband and a constant support in my creative endeavors. He has nurture our home so I can feel free and independent to create my own path on my own. He is finally took a plunge and created one of his dreams that is a coffee company that only sells coffee from micro farmers and lots from our home country Mexico.
Personal image credit: Yan Yanez