Meet Gregg Anderson | CEO of Origin 63 | Smart B2B Technology Solutions for Growing Brands

We had the good fortune of connecting with Gregg Anderson and we’ve shared our conversation below.

Hi Gregg, how has your work-life balance changed over time?
My work life balance has dramatically changed over time. In college I launched a marketing consulting business that took off three years after graduation. In 2018 my business partner and I raised a private equity round and from there, our work life “imbalance” was born. We worked 80-hour weeks, including late nights and weekends as the company quadrupled in size over a three-year period. I think we’ve all been taught by society that to be successful one needs to work hard—and that the harder one works, the more successful one will become. I was convinced that if we could do more we could grow faster and outcompete our competition, but I was wrong. Working too many hours made me less productive and my ability to be creative became non-existent. I started losing friends. I started to become lonely and detached from my family. Over time, I became overweight, started having panic attacks, and lost my edge that made me the entrepreneur I am. When COVID hit, we lost our company virtually overnight and I fell into a deep, dark depression. I no longer knew who I was as a person. All I had known was Gregg the entrepreneur and I lost sight of Gregg the dad, or Gregg the musician. When we started over and launched our next company, we pledged that we’d no longer base our definition of being successful on how fast we can grow a company.Our new definition of success is based on how effectively we’re living a full, well-rounded lifestyle while seeing steady growth with a profitable business model. One of our goals today is to work less and we encourage our employees to do the same. We believe in balance and we’re creating a culture in our new organization to reflect those beliefs. Employees get “free Fridays” where they have no meetings so they can wrap up any work before the weekend and they can run out for errands if they need to. We also have a 9 to 2 PM work schedule, whereas, outside of those hours our employees can choose when they want to work based on what works best for them. We believe that work life balance means putting life first, then work. Putting life first means that when I show up to work, I’m showing up refreshed and as my best self. The results speak for themselves—our client retention rate sits at 98%, we’ve had no employee turnover, our profit margin is a steady 45%. What I’ve learned is that being at my best at work is rooted in the time and energy I put into my family, relationships, and community. Will I still build wealth? Yes. But I won’t build wealth based on sacrificing my marriage, the relationship I have with my son and most importantly, investing into becoming a better version of myself.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

Origin 63 is a reliable and passionate go-to partner for sales enablement and marketing automation technology strategy and tactical implementation, specific to HubSpot’s CRM platform. HubSpot is an online software tool that enables marketing, sales, service, and operations teams to achieve their goals more effectively through CRM technology.

Founders Gregg and Samantha Anderson launched Origin 63 three months into the global pandemic. The business model was developed based on more than a decade of experience in digital marketing, marketing automation, and sales enablement. Six of those years working together are as a married couple.

What Gregg and Sam have learned along the way is that launching and growing a successful business is likely one of the most difficult career paths an individual can take. Faith, perseverance, agility, and strength are the three driving factors of their success. First, it takes faith—faith the universe “has your back” and that no matter how many roadblocks are encountered, there is a core belief that those roadblocks can be removed. Second, it takes perseverance—no matter how many setbacks and emotional “punches to the gut” to just keep going. Thirdly, it takes agility—the ability to adapt and to change as the needs of the organization changes, no matter how fast those changes are needed. Finally, it takes strength—the mental toughness that’s required to make difficult decisions when required.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My go-to places for showing friends around San Diego are Hodad’s in Ocean Beach, dog beach on Coronado island, burgundy and pepper marinated tri-tip sandwiches a.k.a. “Cardiff Crack” from Cardiff Seaside Market, and any of the whole-in-the-wall taquerias for spit-roasted adobado tacos.

Who else deserves some credit and recognition?

I’d like to give a shoutout to my wife and business partner, Samantha Anderson. I’ve been working with Sam since we were sophomores in college which was over a decade ago. Sam is the hardest working and most reliable person I’ve ever worked with. Sam is one of those people who always does what she says she’s going to do, and she puts her all into her work. Sam’s focus on helping our employees become the best versions of themselves is truly noble.

I’d also like to give a shout out to the people who have supported me along the way. There are too many to mention here, but they know who they are. Just as it takes a village to raise a child, it takes a community to build successful entrepreneurs.

Website: https://www.origin63.com/

Linkedin: https://www.linkedin.com/company/42802719/

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