We had the good fortune of connecting with Gerry Saucedo and we’ve shared our conversation below.
Hi Gerry, is there something that you feel is most responsible for your success?
One of the biggest things that sets me and my business apart is that, aside from always striving to do great work and constantly improving my skillset, I genuinely care about my clients and I like to see them as friends. My goal is never to simply do the gig and get paid. I want each and every one of my clients to see huge success, with the help of the videos that I create for them. I’m never “chasing the money”. I want to build and maintain genuine relationships, and make my clients look and feel like rockstars, because I know that when they’re successful, then by extension, I’m successful too.
Alright, so let’s move onto what keeps you busy professionally?
One thing that sets my business apart is the cinematic nature of the videos I create. Now the word “cinematic” has become somewhat of a buzz word that gets thrown around a lot, but some people probably don’t fully understand the meaning. Essentially it means “Having qualities or characteristics of motion pictures”. There are many attributes that would qualify a video piece as being cinematic, from the frame rate it is recorded at, to the creative composition of the shots, the lighting, the color grade, the sound design, the editing. It’s really all of these things that come together to make the viewer feel like they’re watching a movie. I grew up watching tons of TV and movies, and my TV & Film production degree from SDSU, and my 10 years in Los Angeles working on studio films, have molded me into the cinematic storyteller that a lot of people see me as, and my passion for cinematic storytelling is as stronger than its ever been. I got to where I am today by pouring all of that passion and energy into every project I’ve worked on, even when it wasn’t terribly exciting content, I will always look for ways to elevate a project to a higher standard. When you do this enough times, and do it consistently, you start to gain a good reputation, and people want to work with you. The biggest lesson I’ve learned is to treat everyone you work with with respect. The longer you work in a particular field, the more likely you’re eventually going to work with someone that you knew 15 years earlier. If they had fond memories of working with you back then, it can lead to some really awesome things now and in the future. The main thing I’d want people to know about working with me, as that I like to keep things fun and light on set. Maybe you feel like you’re not great in front of the camera, but know that my goal is to make you look and feel amazing, and comfortable in front of the camera. It’s ok to take several takes before you nail it. I’m patient. And I promise you, as with all things in life, the more you do it, the more comfortable you’ll become, and the better you’ll get at it. So lets go make some videos!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ok this is a hard one, but no trip to San Diego would be complete without either some creamy habeñero chilaquiles from Cocina 35 or Copa Vida for some Croque Madame for breakfast, Coronado for some beach fun, Hillcrest or North Park for lunch; my favorites right now are Hironori Ramen; Their Tonkotsu ramen is straight fire or Tacos El Gordo in Chula Vista. Balboa Park for the museums and sight seeing. For dinner, I would suggest Rei Do Gado or Fogo De Chao for some Picanha, and if it weren’t for this pandemic, I would want to end the night with some singing and margaritas at Pants Karaoke at Til Two Club, which has the best karaoke song book in all of San Diego, with some of the raddest, most obscure songs that you would never expect to find at a karaoke bar.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There have been countless people that have helped me on my path, to get to where I am today. Steven Tabacchiera who recognized my talents and encouraged me to start American Edge Media, and was coincidentally my first client. Sean Gillane who helped me realize the value of my skillset and experience. My dad, who loaned me the money to pay off the credit card debt from all the equipment I had to purchase to start a video production company. Adam Powell of Best Friends Creative and Robert Condol and Stuart Clark of Creative Collective Media, who offered advice on how to run a video production business, and who I often collaborate with on projects. Raul Lugo who referred several clients to me when when I first started AEM. My incredible wife who has been my biggest cheerleader all along the way. It really takes a village to start a successful business, and I’ve been blessed to have some really wonderful people in my corner.