We had the good fortune of connecting with emily petros and we’ve shared our conversation below.
Hi emily, how has your work-life balance changed over time?
Being a business owner is an incredible experience; both a luxury and an uphill battle. The dichotomy exists throughout the course of our business. Freedom to choose when and how to work gives us the luxury of time, but also weighs heavy on a duo who LOVES their free time. How do we create a balance between hustling to make a comfortable living, and enjoying our sweet time? We have come to balance this over time; we have seasons of high intensity work and seasons of down time. When work becomes overwhelming, its imperative to detach from the 24/7 emails and computer work. Setting days and times specifically for business has been vital. We have seen so many of our entrepreneur friends drown in their work because these boundaries have not been set – this WILL lead to burn out. During our season, we have working hours Tuesday through Saturday, 11am – 6pm. We leave mornings open because we prioritize surfing, and we always give ourselves 2 days off to recover from the strenuous week before. When we travel during our slow season, we create automated responses for any emails that come in, because our responses will be delayed. Detaching from immediate responses is important because it creates boundaries and expectations for clients. Time is our most valued commodity, not to be neglected, so our priority in our “off” time is just as important as our hustle during our “on” time. Though the balance is in constant flux, this has been a base line that we try to find. Of course there are seasons where we neglect our need for free time, and vice versa. During this past year of COVID, we spent (way too much) time away from work, we really indulged in the luxury of our free time and probably neglected the hustle a bit more than we should have. Owning a business is always an uphill battle, personally and professionally. Giving ourselves some space for error is important for our sanity. Recognizing our priorities and creating boundaries has helped dictate our work/life balance. We are incredibly lucky to be business owners; though a constant uphill battle, the luxury of choice and time has definitely outweighed any negatives.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
We are florists who emphasize the artistic value of our business. Our paintbrush’s are various florals, which provide us with texture, color, shape, size, and form. Our canvas is the environment; whether the environment is a wedding or event, geographical location or architectural vibe. We are floral chameleons that adapt our design to compliment our task. Artistically operating in a realm of organic English garden meets clean, bold architecture, we occasionally add notes of tropical. Each stem has a purpose and leads us to our finalized concept. Our goal is to create timelessly beautiful art pieces with florals. Stepping aside from trends and finding our specific artistic eye has been difficult but important. We learned early on that we need to carve our own path, aside from the current trends because they do not represent us. It’s so easy to mimic what were constantly seeing, but when we do this, we will Always be one step behind and we will always fall into the sea of everyone else who is following the same trend. An artist needs to keep pushing past the trends to find something they truly love and pursue (and trust) their own eye for design.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Anytime I have a visitor to San Diego, I proudly suggest some of my most favorite places to visit. Starting with the incredible array of food we have here, I always suggest in-n-out, it’s a total staple for us. La Fachada in Barrio Logan is my favorite Mexican food, and feels like an actual taste of being in Mexico, any visitor must have the Mexican food experience! A brewery tour is in order, considering we have a huge community of small local brewers, Vista has tons and I would start with Booz Bros. Aside from the fun local watering holes, we have so many incredible (and vital) pit stops one must make while staying here; beach towns, sunsets, surf spots are the heart of San Diego. Sunset Cliffs lives up to the name, giving us arguably the best sunsets here, followed closely by the Glider Port overlooking Blacks Beach. Speaking of which, Blacks is not only an epic beach in terms of size and lack of crowd, but it also offers the best waves and some potentially entertaining views. Encinitas is the quintessential yoga / beach town, up and coming with a ton of great food, very walkable, great surf, beautiful cliffs along the beach, however can be crowded. Belly Up Tavern in Solana Beach is landmark for shows, Balboa Park and Coronado are must-see destinations that are perfect for bike rides. North Park is where we spend the evenings bar hopping and eating some of the best food in San Diego, options galore. Tiki bars, and speakeasies are definitely the hidden night gems around the county. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
In San Diego, several florists have created an incredible community of support. When we began our business, there were a few other young ladies who began their floral business at the same time. We would see each other at the floral market weekly, which eventually lead to a very real friendship. Sharing our business and floral woes, sharing contracts, pricing, and questions; working for each other and with each other on various events. We have traveled the world together and without this support group, we might not have been as confident or successful in our business.
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