We had the good fortune of connecting with Emily Josenhans and we’ve shared our conversation below.
Hi Emily, do you have any habits that you feel contribute to your effectiveness?
While we are still facing the Covid storm, I think my ability to remain calm and centered when the narrative tells of both times of difficulty, as well as success has allowed us to stay in business this year. While I do value celebrating the wins, it’s important not to react too intensely to any change in business at any time, because you have no idea what tomorrow will bring. There could always be something worse that could happen and there could always be a greater win and so many variables in between. Staying very level headed and focused on the large picture has proven our resilience over the past year’s struggles and has also made us push the bar higher in times of progress. Strict determination and the ability to gracefully ride the waves of success and failure has been key.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Domaine Santé was founded by nutritionist Emily, whose love for French wine turned out to be a healthy habit! Emily and her team sustainably source grapes from northern CA and bottle their product in San Diego to bring you Grape Nectar: the first and only sugar alternative made purely from wine grapes, sans alcohol. The flavors come from the natural essence of the fruit, just as you would taste them right off of the vine! A lower glycemic and lower carb option for agave, maple, honey, and sugar, Grape Nectar effortlessly adds flavor and health to all your foods and beverages. Education has been our main difficulty along the journey. Bringing a new product to market takes an extreme amount of effort and time in educating your customers, which has not been easy. We have had to really get creative in terms of marketing and messaging in order to reach our ideal demographic, both digitally and in person. We have had the luxury of testing many of these ideas with the help of local farmers markets and many very loyal customers. There have been many learning curves I have had to overcome transitioning from a service-based business to a product-based business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Snorkel La Jolla Cove, Take a jog around San Diego Harbor from Harbor Island, Catch a yoga class at Law Street Park with the ocean view, Cocktails at sunset at Garibaldi, Have tacos and tequila at Tahona.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Ad Astra Accelerator – they are focused on giving female founders the tools of success to build and scale their businesses and have been incredibly helpful in my path towards growth. Roanna Canete – founder of The Gluten Free Pantry and true supporter of women in business in San Diego. She is always willing to help make connections between female founders and forage meaningful relationships.
Linkedin: Emily Josenhans/ Domaine Sante
Tim King Photography Hannah Sierpina