We had the good fortune of connecting with Dylan Prohaska and we’ve shared our conversation below.
Hi Dylan, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
It does not take a huge investment to start! I have been into fashion since I was young, and at one point, starting my own clothing boutique never seemed like a possibility. It can be intimidating and overwhelming to see all that might go in to starting a small business, but it only takes a little research and a few Youtube videos to figure out where to start. There are actually only three steps to in order to legally file your business, which can all be done online, and costs less than $100! After filing, building a website and buying a domain can all be done for under $300. The final costs will go into product and marketing. I was lucky enough to have a few friends in marketing who helped me take lifestyle photos for social media and taught me how to make ads on Facebook and Instagram! Marketing is a huge tool in starting a successful business. One incredible way to get your name out there at a low-cost is to participate in pop-up shops! They cost anywhere from $20-$100 and include your own booth to set up alongside other similar small businesses that will attract on-brand consumers! Overall, if this is something you are passionate about and truly want to do, it is definitely not out of reach to start your own clothing boutique!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I believe unique and affordable fashion should not be hard to find! Loving fashion for most of my life, I know that clothing can be incredibly over-priced for the average clothing-lover. After living in San Diego for the last 7 years, I noticed that small clothing boutiques are few and far between. I wanted to bring a new sense of fashion to San Diego, and make it affordable! I hope to one day be able to open up a brick and mortar location in the heart of SD for our customers to come shop for a brunch outfit or last minute vacation! In a world of fast fashion, I want to curate timeless pieces that aren’t forgotten next season.
This journey has been incredible but not without challenges! Deciding on your ‘brand’ is a huge step in creating a successful business. I would highly recommend taking a long time testing out different names and logos. It can save you a lot of money if you take the time to find the right ones for your brand. However, always remind yourself its OK to re-brand, especially in the beginning!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
A week in San Diego isn’t complete without dedicating a day to some of the best neighborhoods. A day in North Park is essential for hopping around local shops and breweries, and of course JuneShine! North Park is also one of my favorite places to go out, dancing at AC Lounge or hanging out for a drink at Polite Provisions and some late night Chinese at Fortunate Son! On the weekend, we will definitely head to Point Loma to thrift at Koby’s Swap-meet, and then head to Liberty Station to shop and eat! I can’t miss a trip without heading to Hillcrest for some thrifting/shopping on 5th Street and a night out at Flicks or day drinking at Rich’s! Next stop is Downtown, which I believe can be done in 1-2 days. For lunch, Ketch Grill & Taps at Portside Pier has an incredible view of the water, followed by a stroll through Seaport Village. Nothing has my heart, quite like a Consortium Holdings restaurant, so we would definitely make a stop at Invigatorium and Neighborhood for some drinks later in the day!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I need to extend a massive shoutout to one of my best friends, Kendall McCreary. Kendall is a marketing professional, and at the start of the pandemic she built-up her own marketing agency and fully supported herself over the last year and a half! Kendall has accompanied me to every single District photoshoot and taught me all the ins-and-outs of social media marketing. She has showed me how to shoot product shots, lifestyle photos, and how to plan for a photoshoot. She is one of the most supportive people I know and has helped me immensely on my journey starting my small business. From teaching me how to make Tik Toks, to shooting my models, she has been nothing short of a mentor and an incredibly supportive friend! My #1 piece of advice when starting any type of small business is to have a friend in the marketing field to help you!
I also want to shoutout other incredible women and small business owners who share their knowledge online via Youtube to help support other women and their dreams! Without their help I would have been lost in where to start on this journey!
Other: Pinterest: www.pinterest.com/shopdistrict