Meet Dita Martinsone

We had the good fortune of connecting with Dita Martinsone and we’ve shared our conversation below.

Hi Dita, what role has risk played in your life or career?
Taking risks has always been nerve-wracking for me – there’s that constant fear of the unknown. But I’ve learned that growth only happens outside of your comfort zone. My mantra, “fear it, but do it anyway,” guided me through 15 years in strategic brand marketing, where calculated risks led to some of my proudest achievements.

One of my biggest risks was moving to the USA for my studies, leaving behind a successful career so that I could expand my opportunities for career growth in the future. But that leap opened my mind in ways I never could have imagined. Experiencing the U.S. through the lens of its beautiful cultural diversity allowed me to see new opportunities and appreciate different perspectives. The same courage led me to start my Ohdita hosiery business, and – yes, it was scary, but when I see women fall in love with the products I carefully curate, it reminds me why I pushed through that fear.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Starting my own business was really about passion and a bit of frustration. I’ve always loved how a great pair of tights or pantyhose can transform an outfit, but I noticed that finding high-quality, trendy options in the USA wasn’t always easy. I was already very familiar with many amazing European brands since I’m originally from Europe and have worn incredible hosiery all my life. And Europe has long been known for its fashion and high-quality standards. When I moved to the USA for my studies, I realized I couldn’t find the same quality and designs.

I started exploring what was available here, and I was either overwhelmed by assortments where you’d have to spend hours searching, or I’d find products that just didn’t measure up. I realized that if I was having trouble finding the right pieces, maybe other women were, too – especially if they didn’t know much about specific products.

That’s when I realized there was an opportunity to bring the best of European hosiery to the USA and share it with others through my online store Ohdita. I wanted to create a place where women could discover beautiful, well-made hosiery without spending hours searching.

My goal was to offer something different – pieces that not only make women feel confident, fashionable, and comfortable, but also foster a sense of community. It’s about bringing a little extra joy and confidence to women’s everyday lives, helping them feel great and connected to a community that values self-love and empowerment. I want women to embrace their bodies, love themselves, and feel cared for in the process. That’s why we focus on offering both regular and plus-size women’s hosiery.

What sets Ohdita apart is our carefully curated collection of top European brands, known for their fashion and high-quality standards. We focus on specially selected products – women’s tights, pantyhose, thigh-high stockings, and socks – with unique designs that stand out. Each item is tested by us and our friends, so it’s like getting a recommendation from someone you trust. I’m incredibly proud of how we blend quality with the latest trends. Our goal is to make shopping easy, offering a refined selection that helps our customers find the best women’s hosiery without feeling overwhelmed by scrolling through endless assortments.

Business-wise, the journey hasn’t been that smooth, but every challenge has taught me something valuable. Overcoming obstacles has required patience and perseverance. One of the biggest lessons I’ve learned is the importance of staying true to my vision, even when things feel uncertain. I’m proud of what I’ve built because I know I’m offering women more than just products; I’m giving them the confidence to express themselves through high-quality, trendy styles and designs.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend visited, I’d plan a fun day starting with a local food tour to taste the best bites in town. I would take them around the city, showing off a few different areas, or maybe go for a hike or a walk along the waterfront. We’d then unwind at a cozy café for some people-watching.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are many people who have shaped my journey, but I’d like to give a special shoutout to my family – especially my sister and dad – who have always supported me. Their belief in me has been a constant source of strength. I also want to recognize my close friends, whose unwavering encouragement has cheered me on every step of the way and, of course, the amazing women who share my passion for high-quality hosiery. Their support and love keep me inspired and motivated.

Website: https://ohditatights.com/

Instagram: https://www.instagram.com/ohdita.official

Facebook: https://www.facebook.com/ohditatights

Image Credits
Ohdita On-line Hosiery Store