We had the good fortune of connecting with Diane Strand and we’ve shared our conversation below.
Hi Diane, how has your work-life balance changed over time?
I stopped looking for work-life balance long ago and shifted my perspective to work-life integration because I realized that as an entrepreneur, there is no such thing as balance. As priorities shift, certain things need a heavier weight put on them, inevitably creating imbalance. Instead of striving for balance, I find comfortable integration. Sometimes I’m busier in my family life, and other times I’m busier in my work life, but when I bring them together, I’m not exhausting myself trying to achieve perfect balance. Instead, I’m looking at quality instead of quantity. If a client calls with an important project, they’ve got my attention. Likewise, when my daughter has an important school event, I’m there. On vacations, sometimes I have to take a few minutes to answer some work emails before I join my family in fun, but that’s okay because striving for integration allows me to live this entrepreneurial life that I love– and as a result, I’m happy, grateful and in the moment for the moments that matter.
What should our readers know about your business?
My business provides pathways and opportunities in the name of the arts. We lead with passion and purpose, and that’s what sets us apart. We approach our work with the mindset that the arts touch every industry. We are creatives, but we’re not creatives for the sake of being creative. We’re creatives for the sake of a purpose– to foster inclusion and diversity as a pathway to turning passion into profits.
We are part of the community, which is central to our success. We bring our participants into the community, whether they are three-year-olds, senior citizens, mainstream or special needs. We also invite the community into our studio and make them feel part of our world.
It wasn’t easy to get where we are today, and it’s still not easy to continue to grow. It’s simple, but not easy. You have to get up every day and do something you may have never done before. Not every day will be a good day, but you still have to show up. Time doesn’t wait for anyone, so it’s up to you to make things happen.
One of the most valuable lessons I’ve learned along the way is to be okay with a bit of discomfort. Discomfort is temporary; growth is permanent. I confidently step outside my comfort zone and into discomfort, knowing it’s not permanent, but the growth I get on the other side is. After facing many challenges and coming out on the other side, I’ve learned to trust my resilience.
My brand is rooted in H.O.P.E. – help one person each day. When you live by H.O.P.E., you intentionally put out what you hope to get back. When you help one person, they help one person, creating a ripple effect. My version of success is helping others fulfill their dreams and passion by doing the work they love. Success is defined differently by everyone. Everyone has a purpose and a reason, and when you get in touch with that, your passions become a reality, and your why thrives.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite places in San Diego are the beaches in North County– Encinitas, Del Mar, Oceanside and Carlsbad. We absolutely love to spend time with family and friends relaxing around those areas. For dinner, we enjoy going to the Gaslamp Quarter to dine. One of my favorite restaurants is Greystone. I also love taking friends to Temecula Valley Wine Country, located minutes from my studio. The area has flourished over the past several years, offering excellent wines and incredible views. We’d stop at Fazeli Cellars Winery and Europa Village Wineries. In the evening, a fun casual place to go for nightlife, good food, and a great brew is Old Town Temecula. Or, we dress it up a bit and go to Pechanga Resort and Casino for a show, food and maybe a little casino fun. They also have a beautiful spa perfect for getting pampered. Depending on the time of year, I also enjoy going to Bates Nut Farm in Valley Center and Julian for a little apple picking and pie.
Who else deserves some credit and recognition?
My shoutout goes to my husband, Scott Strand, my partner in life and business. We are a team that encourages each other and lifts each other. We always have each other’s back, and because we support each other, we know we can do anything we put our minds to— from starting a nonprofit to promote arts in the community to turning our passion for acting into an Actors Studio to establishing an award-winning video production business and beyond. Throughout his career as a professional actor, acting coach and entrepreneur, he’s been the Show, and I’m the Business — but he always lets me shine.
Instagram: @dianestrand @jdsproductionstudios @jdsactorsstudio @soi_newsinfo @digifesttemecula and @jdscreativeacademy
Twitter: @JDSProductions @JDSCreative @JDSActorsStudio @SOI_newsinfo and @DigifestTemecu
Facebook: https://www.facebook.com/SpiritofInnovation https://www.facebook.com/JDSCreativeAcademy https://www.facebook.com/JDSActorsStudio https://www.facebook.com/JDSProductions https://www.facebook.com/DigiFestTemecula