We had the good fortune of connecting with Diana and Thania and we’ve shared our conversation below.
Hi Diana and Thania, how has your perspective on work-life balance evolved over time?
Finding balance is without a doubt a challenge. Especially when you are starting out because you need to put all of your focus into making sure that things happen and move along for your business.
When you have your own business, setting up time limits and restrictions is often complicated. Work is really on your mind the majority of the day and when a situation comes up you look for a solution no matter the time or day, because you’re passionate about your business and the work you do.
But even with this, we are firm believers in the importance of always looking for this balance, of making an effort to enjoy time with family, friends, or any other activity that brings you joy, because to be able to work in a team you have to learn to be a teamplayer, with respect, empathy and communication.
We are about to celebrate 5 years of being business partners but also twenty years of friendship. And we make it a point to always pay attention to this because it directly impacts the dynamic with our clients and our work together.
What should our readers know about your business?
TipTop is an image consulting agency specialized in the seven key areas of an entity’s image, be it a person, a brand, or a corporation.
Our clients vary in industries and professions, from entrepreneurs to public figures, corporate to education fields and sectors.
Our foundation is two-fold: structure and strategy. Our work starts with perception and the stimuli we share with others, to then have control of what we communicate through our words, body language, how we dress and what we share in social media, ultimately creating a desired image.
Our work is to ensure that our clients’ reputation is positive and honest, true to who they are. Be it during a job interview or in the curation of a personal brand.
Being the first agency of its kind in the region it wasn’t always easy. From having to explain our philosophy and business concept to paving our own path in the business world being only 25 years old at the time.
During these past years we have learned many things along the road, but trusting ourselves and trusting each other as friends and partners has been key for our business.
You can be sure you will have ups and downs, but having someone you can trust by your side and being confident about your business makes a huge difference on how you deal with those “downs”.
In our case, every challenge makes us look for new ideas, solutions and improvements. We are our best cheerleaders and that’s what lets us take TipTop to the next level.
We would like for all the readers to know TipTop’s main goal is to help other professionals and entrepreneurs be ready for their next step, feeling and looking their best in a way where they can feel confident. We truly put our heart out there in everything we do because we have been (and still are) there.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Diana: Grab a coffee from Tartine and enjoy the view from Bayview Park at Coronado. After that, have breakfast at Villanueva Bakery or at Con Pane at Liberty Station.
Taking a walk at Balboa Park is definitely on my list. If you have the chance to south the border I would highly recommend a weekend in Valle de Guadalupe.
San Diego has a lot to offer and I could spend a long time sharing all the food and drinks around the city but if I made a list for you to follow and make a weekend out of it, it would look like this:
Villa Nueva (Breakfast)
James Coffee (Coffee)
Madison on park (Brunch)
Underbelly (Lunch – Dinner)
Coin Op (Arcade games and drinks)
7 Grand (Drinks)
Bivouac Ciderworks (Drinks)
Eppig Brewing (Beer with a view)
Mike Hess (Tacos & Beer)
Kettner exchange (Nightout)
Brew bar (Jazz nights)
Outside of food and drinks, I recommend enjoying the marina views, kayaking at Coronado, visiting Liberty Station, having a beach day at Pacific Beach or going hiking at Torrey Pines.
Who else deserves some credit and recognition?
We have very strong support systems. In both our individual ventures and what we’ve been able to create together, there have been a lot of people that we’ve learned from and are grateful for. Starting with our families. We grew up with strong women, both our moms being leaders in their fields, and fathers who always have sharp advice. Karina and David, our sister and brother respectively, are very bright but more than that they are each our best friend. Our puppies, Luna and Oliva, who are our daily dose of motivation. And our grandparents, we like to think of them as our guardian angels, looking out for us at every moment.
We were also exposed to the same leadership style in our first work experiences, both working under strong women, confident, excellent negotiators and extremely firm. We recognize that this shaped us and made us strive for professional excellence.
In the last two years we’ve created and fostered alliances with various groups and companies in different fields. We’ve come to realize that this is a unique feeling, knowing that there are so many other entrepreneurs, many of them women, who are trying to grow and contribute just like us, all of us with less of a desire to compete and more of a willingness to work as a team.