We had the good fortune of connecting with Danielle Morgan Jewelry and we’ve shared our conversation below.
Hi Danielle, is there something that you feel is most responsible for your success?
There are so many things that go into running a successful business and developing your brand that it’s hard to choose just one. Perseverance and a love for what I do is crucial. My business started with and continues to thrive through my passion behind being creative and successful for my family, and branches into areas that are not associated with creativity; the business portion. It is very important to adapt Into all of these areas in order to turn your creativity into an actual business..
Another aspect of my business that is very important is connecting with my customers. Paying attention to what customers are drawn to and what their needs are. For instance, I recognized that people love the 14k jewelry, but it might not be in their budget, for say, a birthday present, so I incorporated a collection of Jewelry under a hundred dollars. It was very important to me to have something for everyone and every occasion..
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My line of business is a hard one because there is so much competition. So many people make beautiful jewelry. I make a lot of gemstone rings, if you go to my IG or my website you’ll see that I tend to only make one ring at a time. I don’t think I’ve ever made the same gemstone ring twice, I guess you could say, that is what sets my line apart and makes each ring special in its own way. You know when you get one of my rings there’s not a bunch of other people walking around with the same ring on. Most jewelry companies have jewelry collections where they make the same rings/pieces over and over again, and that’s OK, as I grow, perhaps I’ll start incorporating that. I spend a lot of time into sourcing my gemstones which I find great pleasure in doing. Gemstones fascinate me, it’s so magical how they come from the earth, don’t you think so? Right now I’ve been looking into incorporating more opals from Australia, which I’m super excited about because they are so darn beautiful!
As I said before, it’s been baby steps for me. It’s not always easy, there are ups and there are downs. There are times when I’m so excited I feel so great and there are times when I feel like throwing in the towel. I think that is a pretty normal feeling for any small business owner. The times when you feel like throwing in the towel are the times you’ve got to lift your head up and put your thinking cap on and get the drawing pad out!
My company has slowly been growing due to a combination of retail stores, pop-ups and collaborations with people on IG. I absolutely love collaborating. If you go to my IG you’ll see that I collaborate with both establish people like Wendy Bellissimo who is a Los Angeles designer (plus a super sweet person) and newer companies like Shine Candle Company.
Growing your company takes a lot of hard work, time and perseverance.
Surround yourself with people you trust and that are wanting to see you succeed. If there’s something you set your mind to do you’ll find a way to make it happen!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many great areas in and around LA. When people come out to visit I’d like to take them a variety of places. The beach is a must. A drive up the coast, say one day to Malibu to Leo Carrillo State beach for a long walk and to see tide pools, then coming back down the coast, eating dinner at Paradise Cove Café or Dukes.
Day two, would be a day at the Getty Center where they have a beautiful outdoor garden and stunning architecture. You can grab a bite there and take your time touring the museum.
Day three, heading to Century City for great shopping and Eataly Italian Market, eating at one of our favorite restaurants, Terra on the rooftop of Eataly.
Day four, heading south to the Terranea Resort for gorgeous beaches. Coming back the kids love Buca di Beppo in Redondo Beach.
Day five, Universal Studios, and all day adventure.
Day six, the Getty Villa eating and drinking wine on site, Such a must see.
Day seven, spend the day in Santa Monica stopping by Goods on Ocean Park, a great place to get handmade items i.e.. candles, soaps, jewelry then off to dinner at one of our very favorite places to eat, Pace restaurant on Laurel Canyon Boulevard.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people that have helped me on my journey that it is really hard for me to choose one person or one group. I didn’t start my journey with a loan or a ton of money in the bank. It’s been baby steps for me, Along the way I’ve had so much support from friends, family and businesses.
I am going to give a shout out to a few people I couldn’t have started my business without.
Catherine Burch Aguilar Photography, my friend and an amazing photographer that helped me out from day one. My beautiful niece; Angela Rose Young, who modeled and made my jewelry look even more beautiful! The inspiring Dr. Elisa Magil, from Endurance Business Builders, who has coached, supported and given me incredible tips all along the way; Goods, in Santa Monica, A retail boutique, Ivana and Katherine are the owners and have curated a small treasure here in Santa Monica; of course my biggest supporter my father who has been my biggest fan, and last but not least, an amazing company, West Elm, on Beverly Blvd in Los Angeles. They are a nationwide company that supports small businesses. Letting them come in with their product and set up in their space for pop-ups not asking for anything in return! Who does that!! And of course, Shoutout to my customers. I wouldn’t have a business without you!