We had the good fortune of connecting with Dana Donofree and we’ve shared our conversation below.
Hi Dana, what was your thought process behind starting your own business?
I had always wanted my own fashion line; I just didn’t know that cancer was going to lead me there. After a breast cancer diagnosis in 2010, at the age of 27, I realized just how dated mastectomy bras had become. I knew I was the right person to challenge the concept of beauty and sexiness after losing my breasts to breast cancer. It was with my own experience I realized bras needed to be different, they needed to change with the patients themselves, and I knew I had to celebrate all surgery decisions, from having breasts to having none at all. If I could do just that, it would change the face of recovery for millions of future patients. AnaOno was born, not just out of necessity, but empower, inspire, and give hope to those just like me.
What should our readers know about your business?
AnaOno is intimates designed differently. Why? Because our customers are, and different is beautiful. Boob-inclusion is what we strive for every day in our designs and our collections, because if you have one breast, two breasts, no breasts, or new breasts, you should celebrate your body in any shape or form it comes in. The breasts don’t define us, it’s how we express ourselves that does. That is why AnaOno is doing more than just disrupting the mastectomy industry, we are changing the way people SEE mastectomy. Just because it is a mastectomy bra, doesn’t mean it should “look” like one. And that is what I am most proud of. Breast cancer can take a lot from you: your eyebrows, your eye lashes and your breasts. It shouldn’t take your identity with it. Finding new ways to love and celebrate your new body comes with many challenges. We hope to make one just a little bit easier – your underwear drawer.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am all about dipping my toes into the water and walking on the sand. This is everything to feel the temperature of the sand between my toes, and of course, an outside snack and cocktail is a must!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
After many conversations that discouraged me to start a lingerie line that was focused on the specific needs of breast surgery patients, I could have never really done it without the unconditional support and cheerleading from my mother, Patty. Thank you for always empowering and encouraging me to live my dreams!
AnaOno LLC for credit on all product photography BIO – photo name, Danielle Pearce credit