We had the good fortune of connecting with Colton Tisch and we’ve shared our conversation below.

Hi Colton, what role has risk played in your life or career?
Always take risks. I don’t want to look back on my life wondering “what if.” The worst thing that can happen, should that risk lead to failure, is you gain a life lesson that can be applied to your life moving forward.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I think many creatives seek to be best in one area, one industry, or one specialty. It’s not a bad thing, by any means, but I think that has the potential to yield to more creative blocks, lack of inspiration, or lack of growth in your own craft. I have always taken the approach of shooting absolutely everything (every industry, every style, every approach, etc). By doing this, I’ll fail a lot, but I’ll learn the most. I think it’s imperative to try new things, push your boundaries, make mistakes, and learn from them. You’ll become a far better creator/artist at the end of the day via the immense amount of learnings gained, and you’ll be able to reach a broader market with your skillset. Bottom line, put yourself in the position to grow. Make mistakes and learn from them. The more wide you go in your craft, the more versatile and valuable you’ll be.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The ideal daily itinerary for a week, on repeat, in order from start to finish, would be a 6am surf, an 8am coffee/breakfast at Sleeping Tiger Coffees, a 10am beach day set up, a 12pm Board n Brew sandwhich, a 4pm tennis, a 6pm Vigilucci’s dinner, and cap it all off with a sunset hang on the beach.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It’s hard to pin success credit to just one factor. There’s been so many people, artists, mentors, professors, etc that I’ve crossed paths with that, when measured on a macro scale, have all been instrumental in my personal and professional growth. I identify as being a student, always. There have been and always will be so much to learn, so much wisdom to gain, and so much to better at in this craft. Every person in my life plays a role in any success I have.

Website: properbrand.com
Instagram: @coltontisch

Image Credits

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