We had the good fortune of connecting with Cindy Saadeh and we’ve shared our conversation below.

Hi Cindy, what role has risk played in your life or career?
I think most entrepreneurs have a comfortable level with risk that perhaps many other do not. In my life there are certain times when I took risk that changed the trajectory of my life’s path. Perhaps the first and most significant was studying abroad in college. That single risk ended up leading to other moments of risk taking that paved that path. I never decided from an early age to start a business, it’s just something that organically happened, when the time felt right. When I think about it, most decisions I’ve made have been similar–I never think about whether they are risky or not, I just do what I feel is the right thing for me at that moment. I’ve always had an optimistic view about the outcome of my choices and although there are always obstacles to overcome, frustrations to bear (all entrepreneurs understand what I mean), these are the things that make us learn and become stronger. For me, this positive attitude along with stubborn persistence have usually proven to pan out pretty well.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I met an artist while studying abroad and ended up apprenticing under him in the Old Master technique of painting. After 2 1/2 years of painting and teaching English in France, I returned to the US and continued to paint. I began teaching classes and workshops and eventually, when the time was right, ended up opening an art gallery–my first business. With no business background, I had to muddle through learning how a business works on my own. About 5 years later, the idea of the Wine Nook came to me out of necessity for serving crowds at our art events. Second business born! Being an artist, it’s fun to utilize the creative aspect in the business–from logo design, name and color choices, ad creation, and more. We have Michael Ripper, the Co-Founder and Designer of the Nook and Kim Russel, Creative Director in the company who also contribute heavily to the artistic elements of our brand. It’s fun working in a team of artists and things can get creatively explosive when we are able to brainstorm together!

Who else deserves some credit and recognition?
I’d like to dedicate this shoutout to my father who always encouraged and believed in me–telling me I could do whatever I wanted to do. I think all children need to hear this–but it is especially meaningful as a woman to have had this kind of support. Thanks Dad!

Website: winenook.com
Instagram: winenook
Twitter: winenook1
Facebook: Wine Nook
Youtube: Wine Nook

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