We had the good fortune of connecting with Christian Moyer and we’ve shared our conversation below.
Hi Christian, can you talk to us a bit about the social impact of your business?
Growing up in San Diego, one of the most apparent and heartbreaking issues my city is faced with is homelessness. With over 10,000 homeless people across San Diego county, my business has decided to take a stand. Guardian Angels Apparel is a caused-based apparel company, donating 15% of profits to the San Diego Rescue Mission, a local non-profit that provides a plethora of programs to truly transform and rehabilitate these lives.
The story of Guardian Angels Apparel is one of hope and heroism, as we build the next generation of generosity that inspires others to get up and get involved through an easy, personal, and fashionable avenue – clothing. I’m inviting my city, my generation, and my country to step up as “angels” (a symbol of help, hope, and heroism). Making a difference is as easy as supporting cause-based businesses, like Guardian Angels Apparel.
What should our readers know about your business?
Guardian Angels Apparel is a caused-based apparel company, donating 15% of profits to the San Diego Rescue Mission, a local non-profit that aims to transform the lives of our local homeless community, with goals to expand nationwide and support a variety of causes for marginalized communities.
The story of Guardian Angels Apparel is one of hope and heroism, as we build the next generation of generosity that inspires others to get up and get involved through an easy, personal, and fashionable avenue – clothing.
Being in the early stages of building a brand, a lot of effort, creativity, and relationship building is necessary to scale – and that’s what we’re most excited about – being able to build a brand and community that gives back to those less-fortunate.
I think our story is unique and our mission is meaningful, which I think is needed for any company. Today’s consumers are smarter than ever before and can spot inauthentic, greedy brands from a mile away. Having a cause or passion behind your business is step one to creating a successful brand in today’s world.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There is a reason San Diego is named “America’s Finest City,” so let’s break it down:
Kayaking in La Jolla Cove, photoshoots in Balboa Park, and hikes in Torrey Pines are just the beginning to a action-packed week in SD.
There are so many amazing restaurants, so I think each night would be a different part of town – Italian in Little Italy, seafood in La Jolla, American in Pacific Beach, and Mexican in Old Town (after visiting the mission and amazing Spanish architecture surrounding the area).
The Observatory in North Park is the perfect venue to catch a concert after visiting one of San Diego’s many speakeasy’s – my favorite being Raised By Wolves in UTC.
Later in the week, a shopping trip to Fashion Valley mall would be a great place to hang out and relax before we head up to Carlsbad to live like a local with the small-beach-town-vibes.
On the weekend, one great way to send off a perfect weekend would be to enjoy the historic Hotel Del in Coronado. Grab a bite to eat, hang out on the beach, and then end off with a trip to the Zoo.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would first off like to thank my parents for allowing me to live a life that most don’t – their hard work and sacrifice has allowed me to give back freely, while also motivating and encouraging me to achieve anything I put my mind to.
I would also like to give a huge shoutout to my fiance, Taylor, and my friends and family that have supported me thus far.
My internship with the team at Dark Seas Division apparel gave me the tools, mentorship, and vision to take action and build a successful brand like theirs.
Lastly, the book How to Win Friends and Influence People by Dale Carnegie was instrumental for motivation, skill-building, and developing relationships that are mutually valuable.
Image of homeless encampment, downtown San Diego – San Diego Union Tribune