We had the good fortune of connecting with Carla Sofia Ordoñez and we’ve shared our conversation below.

Hi Carla Sofia, we’d love to hear what makes you happy.
Whenever I look back and realize how far I’ve come, that makes me happy. It’s been a long road and there’s still more to come, but I’ve learned a lot about myself and met amazing people along the way. I guess this whole journey and all the experiences and memories I’ve created is what makes me happy.

What should our readers know about your business?
As a graphic design freelancer you learn a lot about clients. You meet them one on one and learn the ins and outs of their operations to get a greater understanding of their brand. Creating designs is not just about expressing one’s self as an artist but also meeting with your clients expectations and needs. I guess that’s how it became easier for me to look and deal with different brands when opening Yerbabuena. Always looking for brands and things that would compliment our own style and go along side our brand and ideals. It makes me proud to think that the community we are building is made out of artisans, therefore promoting handmade products, from soap makers to candles & cushions. Not only in Mexico but from all around the world. This has made me value the hard work put into everything we buy, has made us more conciouss as a store, and always thinking about the quality and where it is coming from. Proud to promote second-hand objects that are looking for a second life, therefore promoting a better world through recycling, reusing, reducing. Proud to represent local art and design. Representing local art from canvases to jewelry, and design through furniture and antique/vintage pieces made with a lot of talent from oldschool artists. A lot of my work discipline I have learned from my parents and family, since they have always been hard working people. This journey has been easier by having them by my side and I am grateful everyday for having them as role models. Patience and perseverance are key. Sometimes things don’t go your way, and although it may take some time, things will get back on track.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
A Friday’s plan is this: It’s hard to decide where I would take my friend to eat, if they didn’t know Tijuana. There’s a bunch of really good restaurants here, but I’d take her/him to Kool 52, El Grill, La Querencia or Ceasars. But that’s just to name a few… If we had to spend a nice afternoon in TJ, I would take him/her to a coffee shop like Paramo and just hang, for a drink in Cereus Bar & coffee at Nativo and probably take her/him to a brewery (we have really good beer here) like Teorema, Insurgente, Public House. Saturday : Wake up early and head to Valle de Guadalupe – perfect plan to escape (there’s beautiful scenery on the way there). Once you get there you go to one of the many wine tastings that exist and probably eat at Deckman’s El Mogor or Fauna (located inside Bruma Winery). Animalon and Lunario are also great choices. I would recommend we stay the night there and Hotel Boutique Valle de Guadalupe is always a good idea since they have a yoga & spa section that is now open and we could wake up and take a class or get a massage. Bruma has cool suites also to spend the night, but i’d recommend those more for a romantic getaway :). Sunday : head back to TJ and stop in Puerto Nuevo to eat Langosta!!

Who else deserves some credit and recognition?
My parents & Cindy Sherman.

Website: www.behance.net/carlasofiaom , www.yerbabuenashop.mx

Instagram: @yerbabuenashop @carlasofiaom

Linkedin: linkedin.com/in/carla-sofia-ordoñez-aa40ba209

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