We had the good fortune of connecting with Candice Hurley and we’ve shared our conversation below.
Hi Candice, we’d love to hear more about how you thought about starting your own business?
My background is a mix of right brain and left brain. I like to flex my creative side but also feel very rooted in the analytical/methodical detailed side. Starting an events business felt like a natural progression from what I already do in my personal life for family and friends as well as the type of work I did prior to leaving the corporate world to take care of my daughter. I feel passionate about community and bringing people together and of course being my own boss isn’t too shabby either!
Let’s talk shop? Tell us more about your career, what can you share with our community?
In college and throughout my career, I have always been drawn to being able to exercise my creative side as well as my business side. I moved to NYC to study Fashion Merchandising which gave me the opportunity to do just that and after working in the industry for some time, I decided to move home to San Diego. The timing to move back was tough because it was during the recession, but I got a corporate job to pay the bills and as the economy got better my career continued to evolve. I found myself in a position to be creative again. I landed in Human Resources and I was fortunate enough to manage an award-winning wellness program. I produced events which brought people together in thoughtful ways to connect, create community, and learn about their well-being. I thought this was what I would be doing for the rest of my career but fast forward a few years, and I welcomed a daughter to this world which prompted me to leave my job to be with her. While staying home I found I was craving to be involved in different projects, so I became that person who friends and family called to help plan their social events. Fast forward a year or so, my girlfriend was planning a charity event in 2019 and she asked me to help. My answer was a no brainer as it was a chance to flex my muscles and it was for a good cause! I can say this was the push I needed to take a step towards starting my own business. As I was designing table center pieces, something just clicked and that night I started planning my next move with my husband. It took some time to “launch” and I made the leap in February 2020. Considering the timing of my launch, I was up against a big challenge. Enter Covid. When the pandemic started and things began to close in March, I had contracted with my first client just days prior to that. The event was put on hold for the foreseeable future. Despite the pandemic challenge, I have been focusing on the solutions instead of the issues and I am excited for the future! At Salt + Social Events we are passionate about human connection. We create unforgettable experiences that take our clients and their guests to a place where they feel emotionally connected. We specialize in bringing humans together in thoughtful ways with intimate small business and social gatherings. We have two “pillars” to our business: SALT (small business and entrepreneurs) + SOCIAL. SALT is essential to life, just as a company’s clients and team members are essential to make their businesses thrive. We believe a company’s culture and success is rooted in giving back, not only by appreciating and investing in their talent, but also showing their clients gratitude! We offer appreciation, special occasion, holiday and team bonding events. Being SOCIAL and having human connection is also essential to life. There are many ways to achieve this, however a customized gathering/event can create unforgettable memories and can build community/relationships to last a lifetime. With that said, behind every great Host is a stress relieving, spreadsheet loving, party magic creating event planner. If you do not have the time or don’t know where to start planning, Salt + Social Events wants our clients to put a party hat on and let us do the work. We offer birthdays, showers, engagement, holidays and retirement events.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am a north county coastal gal so I would spend a better part of our time together visiting the beaches from Del Mar to Oceanside. I love the South O vibe and like my guests to experience the restaurants in that area. There is also a little gem in Fallbrook I discovered last Fall called The Vineyard 1924 for live music and much more. If we do venture south, North Park is high on my list and a bike ride around Coronado is always a fun way to explore.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have so many wonderful people in my life! My husband gets to listen to all the good and bad daily (he is my hero) and my friends/family of course are always cheering me on. There are a few people who have played a significant role in helping me get started, most of them small business owners themselves. Dana from Field and Feather provided direction, event industry “know how” and lots of website development tips to get me started; Reni from Sun and Salt Creative gave me branding perspective and ideas/techniques as well as spent her valuable time answering my many questions, Courtney from Brightly Designed donates creative paper magic for any event/photo shoot I do and Shannon from Seasalt Crates believes in Salt and Social Events so much she nominated me for this article!
Other: Phone: 760-521-0602 Email: firstname.lastname@example.org
Derrick Tuskan Photography (Family photo)