We had the good fortune of connecting with Brent Perkins and we’ve shared our conversation below.

Hi Brent, what’s the most important lesson your business/career has taught you?
Being small business owners has come with many lessons along the way. The number one lesson that Sarah and I would have to say we’ve learned over the past few years is learning to be adaptable. Owning and operating a business has its own set of challenges and it can be super easy to have expectations for what your life will look like day to day or where your business is going to go etc… We’ve definitely been caught up in combating our expectations with reality over the past few years and it’s been a learning curve. In the past, working for another business/company as an employee, we were much more able to have our expectations and have them be met; at least in a more consistent way. For example, when you work for someone else you have a set hourly wage or salary that you understand and have agreed to so when you forecast ahead you’re able to know how much money you’ll have coming in consistently. You also have an understanding of when exactly your workday begins and ends or how much vacation time you have or what the policies are regarding sick leave. In addition to those previous examples, one HUGE difference is knowing and understanding what your personal responsibilities are. At a job there are typically clear guidelines and procedures that dictate what you can and cannot do. Owning your own business however, is nothing like that. When you own your own business you have to wear a multitude of different hats. You are the CEO, CFO, Marketing Manager, Ground-level Employee, Equipment Manager, etc… There are so many different facets to having a successful business and if you get caught up thinking that all you’re going to to is one thing then you’ll be facing a big reality check. No one else is going to step in and do the work for you (unless you outsource). You cannot know where things will go or what might become required of you and that’s ok. We’ve found ourselves in locations we never thought we’d be in, doing tasks we never thought we’d do, meeting people we never thought we’d meet. Learn to become comfortable being flexible and navigating the unknown. The reality is that no one can know with 100% certainty what is going to happen or where their business is going to take them (just look at this year and all the impact Covid-19 has had on businesses). Being adaptable/flexible will help you not only eliminate certain stressors in your life but, will also help to grow your business. Having expectations aren’t a bad thing. Don’t get me wrong. We still have some level of expectations however, we no longer cling onto those expectations. Instead we try our best to make calculated moves that attempt to position our business in the direction we intend for it to go, all the while, knowing that it could go a slightly different direction than we intended and we may be presented with opportunities that we didn’t expect.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Working with your husband/wife is an incredible opportunity that not many get. Working together has been one of our most valued opportunities. We get to experience two people making a commitment to each other together and help them plan and execute a day that is completely for and about them. Connecting with couples in love and crafting their perfect day with them has been our absolute favorite part of our business. Our hope is that our couples truly get to experience their day without the pressures of tradition. A lifelong commitment is something to be celebrated and remembered. Our brides and grooms get to craft their day as traditional or non-traditional as they want and we cheer them on as they learn to make their experience truly about their love story and not about conforming to the wedding industry of the present.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
– Julian Pie Company in Julian is one of our favorite places. We love to head up to Julian to eat some pie and experience some “weather”. – Sunset Cliffs is a perfect place to cuddle up with some takeout and watch the water. – Encinitas is our favorite little beach town to walk the 101 and grab some coffees. You have to try Better Buzz’s lavender chai latte. – The Yellow Deli is our favorite place to eat. I could eat their homemade waffles every day for a week and still be amazed at how delicious it is. – The San Diego zoo is our favorite place to go during the week when we have a free day.

Who else deserves some credit and recognition?
There’s so many people that deserve huge hugs and thanks for helping us live our dream out as elopement and wedding photographers. Our mentors and inspirations have truly been revolutionary in our adventure. Rob Dight from Ireland has been a huge inspiration for us and we were beyond thrilled to meet with him while we were shooting a wedding in Ireland this last year. Our clients are also inspirations to us. The way many of them handled the stress of COVID 19 and rescheduling so many important things is awe-inspiring.

Website: www.sarahandbrentphotography.com
Instagram: @Sarah_and_Brent

Image Credits
Abbott Manor Yosemite National Park

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