We had the good fortune of connecting with Bianca Rocco and Karla Kirsch and we’ve shared our conversation below.
Hi Bianca and Karla, what was your thought process behind starting your own business?
There’s only one thing we love more than creating beautiful experiences for people, and that is sharing our tips and tricks. We started ROKKBOX so that we could show people that those images that inspire them on Pinterest and Instagram can so easily be obtained. We created this one-stop-shop box service that supplies you with the decor items you need to elevate your tablescape with an equal balance of ease and affordability. No more folded paper towels or that awkward moment of trying to figure out where to sit, we are making it easy to host like a pro.
Remember those Elmo or Avengers party sets our parents would love to get to decorate our birthday parties? Think of this but with an elevated, stylish, and reusable, upgrade. We have designed boxes that pair well with anything – from scratched up Ikea plates from college to your grandmother’s china. No matter the occasion, a ROKKBOX can kick it up a notch.
Being event design professionals, we were desperate for that dining ambience and social interaction during the height of the pandemic. Now, starting a company focused on gathering in the midst of quarantining sounds counterintuitive but our goal was to enhance the at-home experiences people were having so that they didn’t feel deprived. We launched with Thanksgiving tablescapes (The Fall Fete ROKKBOX) and the response was overwhelmingly positive. Whether people were dining in counts of 2 and Zooming family in or sitting down with their quarantaine pod of 6, the simple step of decorating their table made it a lot more special, and dare we say normal? Our efforts have doubled now that everyone is slowly coming out of quarantine. We have all put life celebrations on hold and ROKKBOX wants to be there to take you from in-home dining to on-location bridal showers, micro-weddings, baby showers, you name it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We both began our careers in different positions but not so different fields.
Karla began her career as an Interior Designer, focusing on how the design of a space can really affect people’s experiences and moods. This snowballed her into event design where she created experiences that truly immersed guests and left an everlasting impression.
Bianca began her career in PR and brand management working on mission-driven activations with clients such as Google, Univision, the former first lady Michelle Obama, Bryan Stevenson and other thought leaders. She knew the power of messaging and created experiences through design and activation.
We then met working in a production design agency where we knew both of our passions could reach people in more ways than we could have imagined. We bonded over wanting to inspire people and create lasting memories. Some of our fondest memories were made around a table with the ones we love. ROKKBOX wants to take a seat at your table and create that experience for you.
What ROKKBOX gives customers is the opportunity to build beautiful spaces themselves. We are not a rental company and we do not have a paint-by-numbers philosophy. We supply you with items that you can continue to use for any occasion and show off your creativity. We try to work in the most versatile palettes as we can – we want a seat at everyone’s table no matter their style. We want to bring people together and gather around a beautiful setting.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There’s nothing better than a good taco tour. You can visit all parts of the city while eating the best food and not getting too full. Our favorite taco spots are (in no particular order) – Henry’s Tacos, La Isla Bonita Food Truck, Leo’s Food Truck, Tito’s Tacos, and La Cabana!
Who else deserves some credit and recognition?
We believe that success comes from equal parts support and inspiration. Firstly, we would be nothing without the support of our families. It takes a solid foundation to encourage a leap of faith – especially during a pandemic! Our families have encouraged us every step of the way, even if it meant volunteering their free time to help pack up boxes…On the other end, we have to acknowledge the avenues of inspiration we found along the way.
We were both lucky to have worked with some incredible companies where we met intelligent and fierce women who not only inspired us but have supported us to this day. We are so grateful to be able to lean on those we have worked with in the past for not only support but for advice and assistance.
An educational and inspirational resource for us were podcasts. Two podcasts that really inspired and encouraged us were The Morning Toast and How I Built This. TMT, while rooted in pop culture and social media news, is a success story that teaches young women, like ourselves, that we can make a career out of anything we are passionate about. What it takes is dedication, intelligence and confidence. Being an entrepreneur, you are so focused on succeeding that you forget much success comes from failure and the lessons we learn from it. HIBT gives a microscopic view on the origin stories of some of the most successful companies in our country, even world. Hearing how Founders and CEO’s, like Sarah Kauss and Jeni Bauer, were once working out of their apartment day-to-day, worrying if anyone would care about their product not only inspires a young entrepreneur but let’s them catch a break. We can be told Rome was not built in a day, but when you’re a hungry entrepreneur you think you can build anything in an hour. Podcasts and other business-focused reading material really helped us take a deep breath, build a game plan, forgive ourselves for failures and work extremely hard.
Other: Pinterest: https://www.pinterest.com/ROKKBOX/_created/
Aimee Matias Photography