We had the good fortune of connecting with Ashley Rose and we’ve shared our conversation below.

Hi Ashley, how do you think about risk?
I know we all have heard it before, “No risk, no reward.” *insert eye roll* What if I don’t want to take the risk? What if I stay in my little bubble of safety? If it’s not broken, don’t fix it, right? I’ve been in the beauty industry for 12 years now and I have seen the evolution of so many trends. From “stripy” to blended highlights. “Peek a boo” streaks of color to all over vivid colors. From baby lights to balayage. This industry is a revolving door of change! So for someone like me who embraces little change, it comes to no surprise that I was not one for massive risk taking. I loved my bubble of safety! I knew exactly what to expect there.

At the beginning of 2020 I had celebrated my 6th year anniversary at my salon home. A small little salon in downtown la Mesa. I loved it there. But was I at my full potential? No. I was beginning to get antsy, like something needed to change, but I wouldn’t dare leave. Maybe I needed a vacation? Not a permanent change of scenery but one for a short time would be nice! Then….COVID. I remember it vividly. Telling my stylist neighbor and friend “I’ll see you in a month and we’ll be right back to our regular banter” but it just kept going. Shut down 1, then 2 then 3! By the time 2021 had come around I was so accustomed to change I wasn’t sure what career stability was anymore. Was this the new reality of my life? How many more shut downs could I survive before changing my path all together? I loved my career, and I knew that if I wanted to stay in it and survive, I would have to take RISKS. I would have to stop staying in my “safety bubble” and really let go of control and trust that this risk was absolutely worth the reward. So after 7 years I left my small salon home to go to a larger home in a much Busier shopping center.

Today, My work has been more recognized than ever. My life before wasn’t broken but it definitely needed to be fixed. Risk isn’t always an ultimatum in life. I wasn’t in a scenario that absolutely needed to change on the outside, but on the inside I needed to grow and in order to grow I had to make a change. Now I’m in a salon I love just as much as my previous one, with stylists who inspire me every single day. And If I had never taken that risk I would have never seen the reward!

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Outside of my loud Italian laugh that echos through the salon, there’s nothing specific I can think of that sets me apart. I guess being surrounded by so much talent humbles you a little.

I wouldn’t be where I am today without my amazing support system. My family, my salon brothers and sisters, my mentors and of course my amazing clients! But it definitely hasn’t been easy! I struggled with everything from pricing my services to understanding the color wheel. I eventually learned that most stylists had the same struggles. I would watch YouTube videos of balayage vs foilage, Foil placements for different looks and pre toning for vivids hair colors. I watched my fellow stylists as often as I could and would pick apart their brains as long as they let me. I still have a million things to learn, and as my career flourishes I look more forward to elevating my craft.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve lived in San Diego, Ca my entire life, and my favorite thing has to be that you can be on the edge of a cliff by the ocean during the day, and then star gazing on a mountain at night! However, the places in between are amazing and that makes this a really hard question! My perfect San Diego day would consist of brunch at Humphrey’s on the bay, followed by a walk through balboa park visiting all the museums I could and looking at the architecture. Then head in over to my favorite pizza place “luigis” in golden hills for dinner on the side patio!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate this to my entire support system, from my family to my friends. My clients to my salon sisters, and everyone in between. I’m blessed beyond measure with the people who support me day in and day out!

Instagram: https://instagram.com/rosieslocks?utm_medium=copy_link

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